Agar aap apni site ko kuch salo se run kar rahe hai to, aisa ho sakta hai ke aap multiple pages/posts ko same topic ya keyword ke liye target kar rahe honge. Agar aap aisa kar rahe hai to apka ranking keyword cannibalization se suffer ho sakta hai. Agar aap aisa kar rahe hai to aap khud se apne Google me rank karne ke chance ko khatm kar rahe hai. Agar aap aisa karte hai to ye chances hai ke aapka khud ka content hi ek dusre se compete karne lage. Is guide me hum aapko batayenge ke keyword cannibalism SEO ke liye harmful kyu hai? keyword cannibalism ko kaise pahchan sakte hai.

Keyword Cannibalization Kya Hai?

Keyword cannibalization ka matlab hai ke aapke site pe bahut se aise blog posts ya articles hai joki same search query ke liye Google me rank kar rahe hai. Aisa isliye hai ke kyuki wo jis topic ko cover kar rahe hai ya to wo bahut similar hai ya phir aap ne use same keyword ke liye optimiza kiya hai.

Agar aap kisi  posts ya articles ko similar search queries ke liye optimize karte hai to wo ek dusre ke rank karne ke chances ko kam kar dete hai.

Google kisi specific query ke liye search result me ek domain se sirf ek ya do result ko hi show karta hai. Agar aapka ek high authority domain hai to aap to ho sakta hai ke 3 result aaye.

6 Negative Effects: Keyword Cannibalism SEO Ke Liye Harmful Kyu Hai?

Agar aap apne khud ke keyword ko cannibalize karenge to aap Google me ranking ke liye khud ko compete kar rahe hai. Maan lijye ke aapke pass ek hi topic pe do post hai. Is condition me Google ye pata nahi laga sakta hai ke ek certain query ke liye kaun sa article highest rank karna chahye.

Iske sath hi backlinks aur CTR jaise important factors ek page ki jagah several posts pe dilluted hote hai. Jis ke result me dono post lower rank karne lagte hai.

Lekin keyword cannibalism tab bhi hota hai jub aap aise focus keywords ke liye optimiza karte hai jo exactly same na ho lekin almost same ho.

1. Aap Apne Page Ke Authority Ko Kam Kar Rahe Hai

keyword ko cannibalize kar ke aapne apne page ko competitor me badal diya hai, aisa karne ke baad aapko page view aur SERP ranks ke liye fight karna hoga.

Aisa Karne se aap ek highly authoritative page hone ke bajaye aap apne CTR ko kayi dusre bahut se moderately relevant pages me split kar rahe hai.

2. Aap Apne Links Aur Anchor Text Ko Dilute Kar rahe Hai

Backlinks jo ke pahle kisi ek information pe ja rahe the canialization ke baad wo do ya us se zyada page pe divide ho rahe hai.

Usi tarah se aapke anchor text aur internal links bhi aapke visitors ko kisi ek authoritative page ki jagah multiple different pages pe lead karenge.

3. Google More Relevant Page Ke Value Ko Kam Kar Sakta Hai

keywords ke zarye se hum Google ko ye samajhne me help karte hai ke hamara page kis bare me hai.

Agar aapke sabhi keywords same honge to Google ye samajhne ki koshish karega ke kaunsa page best fit hai, aur agar aapke content bahut zyada similar honge to is se ghalat impact par sakta hai.

4. Aap Apne Crawl Budget Ko Waste Kar Rahe Hai

Aapka crawl budget search engine spider ke kisi given time period me aapke site ko crawl karne ka nubmer hai.

Agar aapke site pe ek hi keyword ke liye optimize kayi pages hai to aise condition me un pages ke crawling aur indexing ki zaroorat nahi hai. Aur inj pages ke crawl hone se aapke apne crawl budget ko waste karenge.

5. Poor Page Quality Ka Sign Hai

Multiple pages ko same keyword ke liye target karne se ye aapke user ko ye batata hai ke aapka content thine hai aur ye Google ko bhi batata hai ke aapka content har ek page pe aapke keyword se match nahi kar sakta hai.

6. Aapka Conversion Rate Suffer Hoga

Ye baat natural hai ke agar aap bahut se page ki jagah agar ek hi page ek keyword ke liye rakhenge to aapka conversion rate zyada hoga.

Agar aap apne new visitors ko kisi ek page pe direct karne,aur ise most authoritative page banane ke bajaye aap ek less relevant pages pe apne visitors ko direct karte hai to aap aise condition me potential leads ko loss kar sakte hai.

Kaise Identify Kare Keyword Cannibalization Ko

Ye pata karna ke aapka site Keyword Cannibalization se suffer kar raha hai ke nahi bahut easy hai. Ye pata karne ke liye aap simply apne site ke liye search engine me us specific keyword ke liye ek search kare jiske bare me aapko shak hai ke us specific keyword ke kayi result aapke site pe ho sakte hai.

Keyword cannibalism ka pata lagane ke liye aap Google me site:domain.com “keyword” type kare, ye ek easy way hai jis se aap ye pata laga sakte hai ke aap keyword cannibalism se suffer kar rahe hai ya nahi.

Iske alawa aap keyword mapping tool ka use kar sakte hai. Joki is tarah ka dikhega.

Keyword cannibalization find karne ke liye keyword mapping tool

Jub aap apne keyword aur unke keywords ko list out kar le to phir list me duplicate entries ko find kare.

Agar aapko koi bhi duplicate entry milti hai, khas kar core pages me to aap keyword cannibalization se suffer kar rahe hai.

Ab aapko in pages ko fix karne ki zaroorat hai.

Ek baat yaad rakhe ke keyword cannibalization tab bhi hota hai jub aapke tittle tag me meta information same keyword ko target kiya jata hai, isliye use bhi dhyan se dekhe.

Agar rank tracking tool ka use kar rahe hai, to aap ghalat page ghalti se apply kiye gaye par thine content aur keyword ko search karne ke liye opportunity ka use kar sakte hai.

Keyword Cannibalization Ko Fix Kaise Kare

Yaha pe keyword cannibalization ke kuch possile solutions diye gaye hai jinhe use kar ke aap keyword cannibalization ke issue ko fix kar sakte hai.

  1. Apne Content ka Audit kare
  2. Content performance ko analyze kare
  3. Decide kare ke kise rakhna hai
  4. Act: merge, delete, redirect Kare

pajla do step aapko ye decide karne me help karega ke aap kaun sa article rakhe aur kaunse article ko merge ya delete kare. Bahut se cases me act part pe article ko combine ya delete kiya jata hai, lekin iske sath hi internal linking ko improve bhi kiya jata hai.

Merge/ combine articles

Agar do articles same audience ko attract karte hai aur dono ke lagbhag story bhi same hai to aapko ise combine kar dena chahye. In dono post ko combine kar ke aap phir se ek amazing article me dobara se likhe. Ye aapko ranking me help karega aur aapke keyword cannibalization problem ko solve kar dega.

Last me aap dono me se kisi ek article ko delete kar de aur kisi ek ko rahne de. Jis post ko aap delete kar rahe hai use delete karne se pahle aap us post pe redirect karna na bhoole jise aapne merge kar ke new post create kiya hai.

Improve internal linking

Aap ek acche internal linking structure create kar ke Google ko ye janne me help kar sakte hai ke kaun sa article most important hai. Aapko apne least important page ko most important page se link karna chahye. Is tarah Google ko ye janne me aasani hogi ke kaun se post search engine me highest position pe aaye.

Aapka internal linking structure aapke keyword cannibalism problems ke kuch part ko solve kar dega. Aapko is bare me sochna hoga ke kaun sa page aapke liye zyada important hai, aur less important long-tail articles se most important article me link kare.

Ummid hai aapko Keyword Cannibalization ka ye article (Keyword Cannibalization Kya Hai?) informative lagai hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.