SEO strategy ka jo sab se pahla aur sab se important step jiske bare me apko sab se pahle sochna hai wo hai keywords jiske liye ap rank karna chahte hai. Keyword research apke liye kafi challenging ho sakta hai. Isliye apke liye ye jana bahut zaroori hai ke aapko kin keyword research mistake ko avoid karna hoga. Is post me hum aapko most common keyword research mistake ke bare me batayenge jo log karte hai.

Common keyword research mistake

Agar aap in mistakes se aware honge to aap ek successful keyword research strategy ko setup kar sakte hai, aur aise practices ko bhi avaoid karen sakte hai jo aap ke liye harmful ho. To chalye hum dekhte hai kuch common keyword research mistakes ko.

Most Common Keyword Research Mistakes

1. Keyword Research Ko Theek Se Execute na Karna

Kuch logo ko aisa lagta hai ke wo keyword research ko chor sakte hai ya phir keyword research utna important nahi hai. Proper keyword research ek tough time-consuming process ho sakta hai. Aur ye bilkul sahi hai ke high rank karna sirf apne content me keyword stuffing ka naam nahi hai.

Lekin agar aap apne keyword research ke step ko skip kar rahe hai to iska matlab hai ke aap ye jane bina ke aapke potential user kis chiz ko dhundh rahe aap apne content ko create kar rahe hai. Aap bilkul bhi khud se ye sochne ki ghalti na kare ke aapke audience kaya chahte hai.

Ye abhi bhi bahut zaroori hai ke aap ye jane ke aapke audience kaun se words ka use karte hai. Kin terms ko wo search kar rage hai? Kaunsa term zyada competitive hai kausa kam competitive hai.

Aapke keyword research ka result ke form me aapke pass keyword ki ek lambi list honi chahye. Is baat ka dhyan rakhe ke aap apne keyword research list ko regularly update karte rahe.

Aapke business focus aur business needs ke according aapke audience change ho sakte hai.

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2. Unrealistic Keywords Ko Aim Karna

Ye ensure kare ke aap realistic keywords ko aim kare. Kuch niches bahut zyada competitive hote hai. Competitive niches me rank karna mushkil hota hai, especially tab jub aap ek new site ya business start karte hai.

Agar aapne ek new site start kiya hai to aapko competitive ‘head’ keywords ka use nahi karna chahye.

Example ke liye jaise aap ek fitness club run karte hai aur aapne fitness ke bare me ek blog start kiya hai, to aise condition me agar aap fitness term ke rank karna chahenge to ye aap ke liye bahut mushkil hoga.

Ye janne ki koshish kare ke aapke blog ka kaunsa pahlu unique hai, aur un terms ke liye ranking ki koshish kare jaise fitness exercises for old age. Agar aap is term ke liye rank karne ki koshish karenge to ye ek acchi strategy hogi.

Agar aap apne niche me successfully lpng tail keyword ke liye rank kar jate hai, to ab aapko more head terms ke liye rank karne ke liye startegy plan karni hogi. Competitive keywords ke liye rank karne ke liye aapko long-term successful keyword research strategy ka part hogi.

Also Read: Search Intent Kya Hai?

3. Search Intent Ke Bare Me Na Sochna

Search intent keyword research ka ek important part hai. Aapko apne keyword ke search intent ka janna bahut zaroori hai. Ho sakta hai ke log information ke liye (informational intent), specific website ke liye (navigational intent), ya phir kuch buy karne ke liye search kar rahe hai.

Chuki hame pata hai ke search engine ye chahta hai ke wo apne result page me aise answers ko display kare jo user ke question ka exact answer ho, aur agar aapka content search intent ko satisfy nahi karta hai to chahe aapka content kitna bhi accha kyu na ho search engine use result page pe display nahi karega.

Is liye ye bahut zaroori hai ke aap is baat ka theek se pata kar le ke aap jis keyword ke liye apne content ko rank karna chahte hai wo search intent ko satisfy karta bhi hai ke nahi.

Search intent ka pata lagane ke liye aap us keyweord ke search result ko dekh sakte hai. Aap ko search result se aasani ke sath ye maloom ho jayega ke aap jo content likhna chah rahe hai wo search querry ko satisfy karega ya nahi.

4. Irrelevant keywords Ka Use Karna

Ye mistake partly search intent ke mistake se related hai. Agar aap search intent kop nahi dekhte hai to is baat ke bahut chances hai ke aap aise words ke liye apne content ko optimiza karenge jise potential visitors use nahi karte hai.

Yahan pe aapke sath do baten ho sakti hi: Aapne kuch aisa pesh kar rahe hai jiselog dhundh rahe hai, lekin jo potential user hai wo kuch aur keyword ka use kar rahe hai aur aapko dhundh nahi pa rahe hai. ya phir aapke keyword bahu zyada long tail hai aur traffic gain nahi kar rah hai.

Aap jis keywordkorank karne ke liye use karte hai wo waisa hi same hona chahye jise customer use karte hai. Hamesha apne audience ke lamnguage ko use karne ki koshish kare.

Example ke liye aap dekh le ke aap ek online cloth sell karte hai, aur agar aap apne site ko online cloth keyword ke liye target karenge to aapko utna zyada traffic nahi milega. Wahi agar aap apne site ko party wears ya kaurty, sare keyword ke liye target karenge to aap zyada traffic gain kar sakte hai.

Dusri problem tab aati hai jub aap long teail keyword ko target karte hai joki known nahi hota hai aur aap traffic generate nahi kar pate hai.

 Keyword strategy ko start karne ke liye long tail keywords ek accha rasta hai. Long tail keywords kam traffic gain karte hai lekin aise keywords se zyada chance hota hai ke aap apne visitors ko customer me change kar le.

Wo log jo specific term ka use karte hai, theek usi cheez ko search karne ke liye jise ke bare me aap likh rahe hai wo aapke liye ek accha match ho sakta hai.

Halaki agar aap aise specific keyword ka use kar rahe jo koi traffic generate nahi karta hai, to aise keyword aapke SEO me help nahi karenga. Isliye aapko is baat ka dhyan dena hoga ke aap aise long tail keyword ka use na kare jo koi bhi traffic generate nahi kar sake.

5. Sirf Ek hi Keyword Ko Focus Karna

Agar aap ek nice blog post likhte hai to iska ranking opportunity sirf ek hi keyword tak limited nahi hota hai, balki related terms pe bhi depend karta hai. Isliye agar aap related keyphrase ko apne content me add kar sakte hai to aisa zaroor kare.

Example ke liye agar aap WordPress ke important terms ke bare me ek post likh rahe hai to aap is post ko WordPress terms ke sath sath WordPress glossary, WordPress terminology etc ke around bhi apne content ko optimize kar sakte ai.

6. Singular ke Badle Plural Ko Target Karna

Ye bahut common hai ke bahut sare website singular ke badle plural keyword ko target karte hai lekin zyadatar cases me log keyword ke singular version ka use search karne ke liye karte hai.

Plural keyphrase ka use zyada tar e-commerce website ko karte huye dekha gaya hai jaise tablet PCs. Unhe lagta hai ke wo ek se zyada chizen sell kar rahe hai to unhe plural ka use karna chahye lekin aisa nahi hai. Agar aap plural ka use karte hai to aapko tablet PC ke comparison me 91% less search milega.

Hameye pata hai ke Google itna smart hai ke wo singular aur plural ke difference ko samjh sakta hai lekin phir bhi iske use se aapko bahut sae jagaho pe search result me difference dekhne ko mil jayega.

7. Evaluate Karna Bhool Gaye

Agar aap kisi term ke liye rank arna chahte hai to aap ye zaroor check kare ke app us term ke liye rank karne me kamyab honge ya nahi. Aap ye regularly evaluate karna hoga ke kya log aapke article ko find kar pa rahe hai ke nahi. Aisa karne ka ek tareeqa ye hai ke aap apne targated keyword ko regularly chek karte rahe ke wo search result me aa raha hai ke nahi.

Lekin dhyan rakhe ke aapka search result biased ho sakta hai kyuki Google personalized search dikhata hai. Isliye aap private browser session ka use kare aur dekhe ke aapka page search result me aata hai ke nahi.

Agar aap evaluate karna bhool jate hai to, aap ye nahi jaan sakte hai ke aap more competitive keywords ko aim kar sakte hai ke nahi ya aapko long tail variants pe focus nahi kar sakte hai ke nahi.

Keyword research ko execute karna ek long time taken process hai. Isliye ye important hai ke aap in time ka use kare aur un terms ke bare me soche jinke ke liye aap rank karna chahte hai. Keyword research karne ke liye aap Keyword Research kya hai? Apne blog ke liye keyword research kaise kare guide ko follow kar sakte hai.

Ummid hai aapko keyword research mistake ka ye article (common keyword research mistake) informative lagai hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.

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