Redirection ek aisa process hai jisme hum kisi URL ko different URL pe forward karte hai. Bahut se log redirect karte waqt is baat ko lekar confuse hote hai ke unhe 301 redirect ya 302 redirect inme se kiska use karna chahye. Agar aap bhi is chiz ko lekar confuse hai to is article me hum aapko 301 vs 302 redirects ke bare me wo sari bate batayenge jise aapko janne ki zaroorat hai. To chalye hum dekhta hai ke 301 aur 302 redirects kya hai.
Aaj bhi bahut sare website owners ko ye baat clear nahi hai ke kis type ke URL SEO ke liye best hai. Is liye humne is article me 301 vs 302 Redirects ko discuss kiya hai. To chalye sab sepahle hum jante hai ke redirect kya hai?
Redirects Kya Hai?
Simple words me kahe to redirect users aur search engines dono ko originally requested URL se different URL pe send karne ka ek way hai.
Aap bahut sare reasons ki wajah se kisi URL ko redirect kar sakte hai jaise Agar:
- URL broken ho.
- Aapne new website ya page bana li ho.
- Aap kisi webpage ko fix kar rahe hai aur chahte hai ke jub tak old page under construction hai users different page pe jaye.
Aapke redirect ke purpose pe ye depend karta hai ke aapko kaun se redirect ko choose karna hai. Ye zaroori haike aapko different redirects ke ke types ke bare me pata ho, kyuki agar aap wrong option ko choose kar lete hai to ye aapke SEO efforts ko impact kar sakta hai.
Agar aap correct redirect ko choose karte hai to is baat ki guarantees hai ke aapka current ranking maintained rahega aur uske sath hi backlinks aur content creation ki help se aapke brand ka banaya gaya positive reputation aur bhi mazboot hoga.
Isliye aapke liye ye janna bahut zaroori hai ke kaun sa redirect SEO ke best hai.
Types of Redirects
- 301, “Moved Permanently”—SEO ke liye recommended
- 302, “Found” or “Moved Temporarily”
301 Redirect Kya Hai?
301 redirect search engines ko ye message send karta hai ke ye website ya page permanently move ho chuke hai.
Permanent ka matlab ek saal ya is se zyada ka time. Ek saal ke baad ye dekhne ke liye check kare ke kya log ab bhi aapke site pe redirect ho rahe hai.
Agar aisa ho raha hai to is baat ka pata lagaye ke ye kaha se aa rahe hai aur aap redirect cancel karne se pahle source ko fix karne ki koshish kare.
Istarah ke redirect me 90-99% link equity (ranking power) redirected page pe pass hota hai. Zyadatar cases me 301 redirect website pe redirect karne ka best method hai.
301 Redirects Ka Use Kab Kare?
Yaha pe kuch common use case bataye gaye hai jinme aapko 301 redirect ka use karna chahye:
- Jub aap kisi web page ka URL permanently change karte hai.
- Jub aap new domain pe permanently migrate karte hai.
- Jub aap HTTP se HTTPS pe switch karte hai.
- Jub aap non-www/www duplicate content issues ko fix karte hai.
- Jub aap do ya us se zyada pages ya website ko permanently merge karte hai.
- Jub aap apne website ke URL structure ko permanently change karna chahte hai.
302 Redirect Kya Hai?
302 redirect search engines ko ye batata hai ke is website ya page ko temporarily move kiya gaya hai. Ye users aur search engine ko limited time ke liye kisi page pe direct karta hai jub tak ke ise remove nahi kiya jata hai.
302 Redirects Ka Use Kab Kare?
Yaha pe kuch common use case bataye gaye hai jinme aapko 302 redirect ka use karna chahye:
- Jub aap apne user ko short period of time ke liye kisi new site ya page pe send karna chahte hai. Example jub aap apne site ko redesigning ya updatekarte hai.
- Jub aap apne old page ke rankings ko affect kiye bina new page ke bare me feedback lena chahte hai.
- Agar aap promotion run kar rahe ho aur apne visitors ko temporarily sales page pe redirect karna chhate ho.
- Jub aap kisi web page ke functionality ya design ko test karna chahte ho.
301 vs 302 Redirects: SEO Ko Kaun Kaise Impact Karte Hai?
Jub aap 301 ka use karte hai to Google aapke old page ko apne index se remove kar deta hai aur us page ka zyadatar value (link equity) new page pe transfer ho jata hai.
Aisa kaha jata hai, ke Jub bhi aap page ko ek URL se dusre URL pe move kare to search engine ko us page ko notice karne ke liye kuch time de aur ranking me aane wale potential impact/change ko notice kare.
Agar aapne sahi tarah se 302 redirect ko use kiya hoga to ye aapke SEO efforts ko hurt nahi karega.
Jub aap is tarah ke redirect ko choose karte hai to original page google me indexed rahta hai aur aapke page ka value (link equity) new URL pe transfer nahi hota hai kyuki Google ye janta ha ke ye temporary hai. Is tarah aapke page ka jobhi rankings, traffic value, aur authority hota hai wo waise hi rahta hai.
Problem tab create hoti hai jub logo ko in dono redirect ke beech ka difference pata nahi hota hai aur 301 ka use kar ke page ko permanently redirect kar dete hai.
Isliye ye zaroori hia ke aapko 301 and 302 redirect ke difference aur ise kab use kara appropriate hai pata hona chahye.
Redirects Implement Kaise Kare?
Apni website pe aap 301 aur 302 redirects ko bahut tarah se create kar sakte hai. Lekin most common method website ke .htaccess file ko edit karna hai. Aapko ye file apne site ke root directory me mil jayega agar aap Apache pe apni site ko host kar rahe honge to.
xAgar aapko root directory me ye file nahi milta hai to iska matlab hai ke aapki site ya to Apache pe run nahi kar rahi ya phir aapke pass ye file nahi hai.
Agar aap WordPress ka use kar rahe hai to aap redirects create karne ke liye free SEO plugin ka use kar sakte hai.
301 Redirect Kaise Create Kare
Agar aap apne ek URL se dusre pe 301 redirect create karna chahte hai to aap in niche diye gaye helpful plugins ka use kar sakte hai:
- Redirection: Ye plugin khas kar 301 redirects aur 404 errors ke liye hai.
- Simple 301 Redirects: Ye sirf 301 redirects ke liye work karta hai, lekin ye 301 redirect ke liye ek accha plugin hai.
- SEO Redirection: Is plugin ka use aap 301 aur 302 dono redirects create karne ke liye use kar sakte hai.
WordPress me redirect manage karne ke liye sab se simplest way redirection plugin ka use hai. Is plugin ko install aur activate kare. Plugin ko activate karne ke baad redirect setup karne ke liye Tools » Redirection me jaye.
Is tool ki help se aap na sirf redirect setup kar sakte hai balki 404 errors ko bhi apne WordPress site me find kar sakte hai.
Aap un URLs ko appropriate destination pe redirect kar sakte hai.
Ummid hai aapko 301 vs 302 redirects ka ye article (301 aur 302 redirects kya hai) informative laga hoga. Agar aapka koi swaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (WordPress in Hindi) course design kiya gya hai, Is Website pe apko WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.