Aapka publish kiya gaya har ek blog post search engines me rank nahi karta hai. Bhale hi aapne keyword research kiya ho ya ek bahut accha content likha ho, ye zaroori nahi hai ke aapke first attemp me hi sari chize sahi se ho jaye. Is blog me hum aapko batayenge ke aap apne old blog posts ko zyada organic traffic ke liye republish kaise kare. To chalye dekhte hai how to republish old blog post.
Is guide me old blog posts se zyada organic traffic gain kaise iske liye aapko niche diye gaye three easy steps ko follow karna hoga:
- Underperforming pages ke content issues ko find karna.
- Content refresh karna.
- Post ko republish karna.
Steps: Republish old blog post
Apna content refresh karte waqt aapko in steps ko follow karne ki zaroorat hogi. In steps ko follow kar ke apne content ko refresh kare aur apne traffic ko increase kare.
Step 1. Underperforming Pages Ko Find Kare
Agar aap apne organic traffic ko boost karna chhate hai to kisi bhi old post ko republish karna work nahi karega. Aapko un pages ko fins karna hoga jo content issues ki wajah se underperforming hai.
Apne under performing pages ko fins karne ke liye aap flowchart me diye gaye steps ko follow kare.
Apne under performing pages ko fins karne ke liye aap flowchart me diye gaye steps ko follow kare.
To chalye in steps ko aur zyada detail me dekhte hai:
A. Underperforming pages Ko Find Kare
Agar aapka post target keyword ke liye top three me rank karta hai to aise post republishing ke liye bahut acche candidate nahi hai. Kyuki ye already accha perform kar raha hai.
Isliye aapko aise post ko find karna hai jo main keyword ke liye accha perform nahi kar raha hai.
Aap un keywords ko Google Search Console me find kar sakte hai.
Aap Search Results report, pe jaye aur average position selector ko toggle kare, phir4 ya us se zyada average ranking position wale keywords ko filter kare.
Aap un topic ke liye keywords ki list ki ke sath aap shift kare jinhe aapko apne blog post ke liye tarhet karna hai.
Example ke liye aap samjh le ke aapne guest blogging ke liye ek post likhi hai, to aapko pata hoga ke ye wo keyword hai jise aap target kar sakte hai.
Ye jaan le ke Search Console aapko sirf average ranking positions dikhata hai, isliye ye aapke actual ranking position ka accurate representation nahi hota hai.
Agar aapko bahut zyada precise ranking data ki zaroorat hai to aap apne blog ko Ahref ke Site Explorer me paste kare. Phir Zyada search traffic generate karne wale post ko dekhne ke liye aap Top Pages report me jaye.
To ab aapko report se un post ko find karna hai jo primary target keyword ke liye high rank nahi kar rahehonge.
Aisa karne ka sab se acha tareeqa ye hai ke aap URL, Top keyword, aur Position columns ko dekhe.
For example, Agar aap Ahref ke report ko dekhenge to aap dekh sakte hai ke “guest blogged” keyword ke liye ye 4th position pe hai.
Yaha pe URL se ye clear hai ke inka targated keyword “guest blogging” hai, lekin jaisa ke top keyword kuch aur hai to iske chances bahut kam hai ke ye top three position pe “guest blogging” ke liye rank kar raha ho.
Agar aap “Keywords” caret ko hit karte ha to aap us keyword ko find kar ke aur ranking position ko check kar ke ise confirm kar sakte hai.
Ek baat dhyan me rakhe ke agar aapka post potential search traffic ke liye ‘meaningful’ keyword ko target nahi kar raha hai to ye aapke liye ek best candidate nahi hoga.
B. Ye Sure Kare Ke Ye New Page Na Ho
Aapke recent me publish kiye gaye post ko republish karne ka koi fayda nahi hai. Kyuki backlinks ko attract karne aur Google ko ye samjhne me ke aapka post kaha pe rank karna deserv karta hai isme time lagta hai.
Yahi wajah hai ke aapko apne post ko atleast 12 months se pahle republish karne ka nahi sochna chhaye.
Aaap apne post ke age ka pata karne ke liye publish date ko dekh sakte hai.
C. Backlink factors ko Regularize Kare
Aapke post ke rank na karne ka reason hamesha content nahi hota hai. Kabhi kabhi aisa isliye hota hai kyu ki jo aapse aage rank kar rahe hote hai unke pass high-quality backlinks aur ‘link authority’ hote hai.
Ye check karne ke liye ke kya yahi case hai, aap apne keyword ko Keywords Explorer me search kare, scroll kar ke SERP overview pe jaye aur apne se high rank karne wale site aur pages ke Domain Ratings (DR) aur URL Ratings (UR) ko dekhe.
Kabhi kabhi aap dekhenge ke kuch lower-authority sites ke lower-authority pages ranking me aap se aage hai.
Agar aapka koi bhi blog post lower-authority sites se ranking me piche hai to iska matlab hai ke ye content issue ki problem hai.
Agar aise post ko hum dobara se likh kar republish karte hai to iska chance bahut high hai ke ye ek ya do positions higher rank kar sake.
Halaki wahi dusre case me aapke site ke upar rank karne wale sites jinka UR scores high ho aur sath me page-level authority bhi high ho to aise case me aapke niche rank karne ka reason link authority issue hai naki content issue.
D. Is Bat Ka Dhyan De ke informational Query Ho
Sirf is liye ke kuch pages aapke kam backlinks hone ki wajah se aapse aage hai, iska ye matlab bilkul bhi nahi hai ke aap apne post ko republish kar ke zyeda traffic gain kar sakte hai.
Agar product, category, or landing pages aapse rank me aage hai to ho sakta hai ke searchers blog posts ko nahi dhundh rahe ho.
Aap page ke titles aur URLs se ye jaan sakte hai ke jo pages aapse high rank kar rahe hai wo blog posts hai ya nahi.
Isliye aapse high rank karne wale pages agar blog pages nahi hai to aapke liye ye mushkil hoga ke aap sirf apne content ko refresh kar ke unse high rank karne lage.
Step 2. Refresh the content
Agar aapko koi aise post mili hai jise refresh ki zaroorat hai, to aise condition me aapko us post ko poorane tareeqe se update kar ke zyada organic traffic expect nahi karna hai. Iske liye aapko ek systematic approach ko follow karna hoga.
Aapko niche diye gaye systematic approach Ko follow karna hai:
- Make sure ke aapka post search intent Ke align Ho
- Top-ranking pages ko analyze kare
- Apne backlink profile ko analyse kare
A. Make sure ke aapka post search intent Ke align Ho
Search intent searcher ke query ke piche ka reason hota hai. Ye baat himne aapko pahle hi bata diya hai ke aap pahle hi check kar le ke aapse high rank karne wale pages blog post hai ya kuch aur.
Kyu ki aapko ye baat ka pata hona chahye ke search intent content ke type se zyada impact dalta hai.
Aapko is baat ka dhyan rakhna chhaye ke aapka content desired content format ke sath align ho.
Content format
Ye un page ka format hai jise zyadatar log dhoondhte hai. Common formats me ye shamil hai.
- How-tos
- Tutorials
- List posts
- Guides
- Opinion editorials
- Expanded definitions (i.e., what is / what are type posts)
Agar aap SERP overview ko check karenge to aap do main formats dekhenge: expanded definitions aur guides. Agar aapka in dono me se koi nahi hai to ho sakta hai ke ye aapke high rank na karne ke reason ho.
Content angle
Ye aapke post ka selling point hai. Ye basically wo wajah hai ke kisi ko kyu aapke post pe click karna chahye aur ye kiske liye hai. Common angles me:
- Beginners’ guides
- Complete guides
- Top [Number] lists
Agar aap “guest blogging,” ke liye top result ko check karenge to aap dekhenge ke ye sab beginners ke liye hai.
Agar aap is tarah ke content ko publish karte hai to ye beginner ke liye appealing or helpful nahi hoga. Aur ye aapke higher rank na karne ka reason ho sakta hai.
Isliye aapko aise appealing ya helpful content share karne chahye jo beginner ke liye appealing ho.
Of course, yaha pe aapke liye bahut sare formats aur angles hai jiske sath aap ja sakte hai. Aapko yaha pe confusion ho sakta hai ke aapko apne liye kise choose karna chahye. Aapko apne post ko complete guide ya expanded definition kis tarah se republish karna chahye.
Ye indicate kar raha hai ke expanded definition search intent ke liye better match ho sakta hai.
Halaki agar aap apne post ko republish karte hai to agar aapke business value ke angle se complete guide acha hai to aapko zaroor uske liye jana chhaye.
B. Top-ranking pages Ko Analyze Kare
Ab jub aapne format aur angle ko decide kar liya hai to, aapka next step top-ranking pages ko analyze karna hai ke wo abhi kaisa perform kar rahe hai. Aisa karne ke liye aapko relevant pages pe manually visit karna hoga aur key points ko dekhna hoga.
Aisa karne ke liye aapko har ek post ko poori tarah se word for word parhne ki zaroorat nahi hai. Aapko sirf structure aur key talking points ko samajhne ki zaroori hai. Aapko sirf heading tags ko dekhna hai ke usme kya chize common hai.
Is process ko tezi ke sath kare ke liye aap Ahrefs’ SEO toolbar ko install kar sakte hai aur on-page report ko dekh sakte hai. Is tool ki help se aapko dusri chizon ke sath heading tags ka ek clean list aapko mil jayega.
Is tool me on-page report bilkul completely free hai. Aap is tool ke feature ka use bina Ahrefs customer bane huye bhi kar sakte hai.
Dusra tareeqa jis se aap key talking points ko find kar sakte hai wo hai content gap analysis. Aisa karne ke liye aap kuch relevant top-ranking pages ko Ahrefs’ Content Gap tool me paste kare. Bottom field ko blank choe de aur “Show keywords” ko hit kare.
Iske baad aapko un keywords ko dekhna chhaye jiske liye ye pages rank kar rahe hai. Kisi bhi topic ko search karne ke liye different tareeqe ho sakte hai, lekin unme bhi kuch sub topic hote hai. Jaise “Guest blogging kya hai” aur “kya guest blogging work karta hai”. Is tarah ke important topics ho sakte hai jise aapko apne post me include karna chahye.
C. Apne Backlink Profile Ko Analyze Kare
Zyadatar log post ko republish karte waqt important link-worthy points ko remove karne ki ghalti karte hai. Isliye apne post ko dobara likhne se pahle ye ek accha tareeqa hai ke aap apne backlink profile ko check kare taki aap ye jaan sake ke aapne apne existing links ko kaise earn kiya hai.
Aisa karne ke liye aap niche diye gaye steps ko follow kar sakte hai:
Ahrefs’ Site Explorer me URL ko paste kare. Backlinks report pe jaye aur “Anchor and Backlink” column me common link reasons ko alag care.
Step 3. Republish the post
Apne post ko republish karna easy kam hai. Bus apne site ke CMS (e.g., WordPress) me login kare old post pe jaye aur oldcontentko delete kar ke use new content me replace kar de. Dhyan rahe ke URL ko aap waise hi rahne de aur title aur OG tags ko update kare taki ye new content dikhe.
Finally publish date ko change kar ke current date kare aur update button ko hit kare.
Agar aapne apni site ko Google Search Console me setup kar rakha hai to aap apne is republish kiye gaye post ko reindexing ke liye submit bhi kar sakte hai. Aisa karne ke liye aap apne post ke URL ko Google Search Console ke URL Inspection tool me paste kare aur next screen pe “Request reindexing” ko hit kare.
Ye step poori tarah se optional hai. Google khud se aapke ke post ko recrawl aur reindex kar lega. Lekin agar aap reindexing request karte hai to aapka crawling aur reindexing ka process faster hota hai.
Final thoughts
Apne post pe zyada traffic pane ke liyte post kjo republish karna ek smart tareeqa hai. Halaki, post ko republish karne ka sirf ye matlab nahi hai ke aap apne post pe zyada traffic gain kare. Aapko apne post ko refresh isliye bhi karna chahye taki aapka post updated auraccurate ho.
Ummid hai aapko apne blog post ko republish karne ka ye article (republish old blog post) informative laga hoga. Agar aapka koi swaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (WordPress in Hindi) course design kiya gya hai, Is Website pe apko WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.