Search Engine Results Pages (jise “SERPs” ya “SERP” bhi kaha jata hai) typically organic results ka pahla page hota hai jo Google pe user ke kisi search query ka result page hota hai. SERPs me organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs aur video results shamil hote hai. Is post me hum aapko batayenge ke SERP kya hai? SERP SEO ke liye important kyu hai.
Jub kabhi bhi hum Google me kisi bhi cheez ko search karte hai aur jo result page hamare samne aata hai wo SERP kahlata hai.
Google me ab bahut se SERP features hai jo first page pe dikhayi deti hai, inme se jo sab se zyada important category hai wo hai paid results aur organic results.
Paid results Google ads keywords pe ke zarye se boli lagane wale advertisers ki taraf se hota hai. Halaki Google ads ad relevancy ko dhyan me rakhte hai, aur unka placement is tarah hota hai ke highest boli lagane wale ko top me rakha jata hai.
Organic results “earned” placements hote ha jo Google algorithm ke dwara decide kiye jate hai, kisi particular keyword ke liye jo overall best aur relevant result hota hai use top me rakha jata hai.
Search Engine Optimization (SEO) Ke Liye SERPs Important Kyu Hai?
SERPs ye determines karta hai ke aapka site Google ke first page pe kaise appear hota hai.
Example ke liye aap ye maan lijye ke aapne “how to start a website” keyword ke liye apne site ko Google me #1 position pe rank kiya hai.
Ye aapke liye ek accha position hai…jub tak aap ye nahi dekh lete hai ke SERP features aapke #1 result ko niche dhakel dete hai.
Iska matlab hai ke bjalehi aap page 1 peposition gain kar le par shyad aap zyada click gain nahi karenge.
Wahi dusri taraf aapdekh sakte hai ke SERP “link building” keyword ke liye kam busy hai.
Ye basically 10 blue links hai. Jiska matlab hai ke aapke organic result pe click kiye jane ke chances zyada hai.
SERP ka evaluation karne ke liye dhyan me rakhne wala jo ek important factor hai wo hai “no-click searches”.
Aur ye “no-click searches” SERP features (especially Featured Snippets) ki wajah se hai.
Example ki taur pe aap dekh sakte hai ke “when did facebook start”.
Jub aapko apna answer pahle hi page pe mil jayega to aap kisi bhi link pe click kyu karenge.
Is liye aa[ko aise keyword ko target karna chahye jiske bahut sare SERP features na ho. Is tarah aapka result samne aayega aur click ho jayega.
Yahan pe typical Google SERP ke elements diye gaye hai.
Organic Search Results
Organic results Google ke complex algorithm ke zarye se determine kiye jate hai (Google Ke Important Ranking Factors).
Google algorithm ke ek top secret hone ke publicly bawajod bhi iske kuch key ranking factors ko confirm kiya gaya hai jinme:
- Off-page SEO signals (apke kisi specific page se link kiye gaye number of websites jise “backlinks” bhi kahte hai)
- On-page SEO signals (the keywords you use on your page)
- Site loading speed
- Brand presence aur trust signals
Ek standard organic search result snippet me:
- Page title (title tag)
- Page URL
- Meta description
Google kabhi kabhi specific organic snippets me features ko ad karta hai.
Example ke liye jaise agar Gogle ko lagta hai ke kisi page ke publish date ko show karna hai to wo use show karta hai.
Ya kuch results ke liye wo sitelink niche show karte hai.
Sitelinks page ke section se link hota hai Ya phir same website ke related page se.
Aur jub schema use kisi page pe kiya jata hai to Gogle kabhi kabhi review stars, images, anur event info ko ad kar deta hai jo normal result ko rich snippet me convert kar deta hai.
Paid Search Results
Paid search results snippets ko top left corner me ek small “Ad” icon se marked kiya jata hai.
Rank Ranger ke according SERP me 43.13% pages pe ad appear hote hai.
Aur jub ad appear hote hai to average 3.10 ads per page hote hai.
Aur competitive high-value search terms ke liye Google SERPs ke bottom me bhi ad place karta hai.
Kyu ki ad page ke top bottom me aate hai to ye organic results pe impact dalta hai.
Aur isi liye aapko aise keywords ko target nahi karna chahye jisme bahut se ad ho.
In fact, aapko aise keyword ko select karna chahye jisme ad ho to unka “commercial intent” bhi high ho. Aise condition me aapko zyada click nahi milenge lekin jo bhi click milenge wo bahut valuable honge.
Featured Snippets
Featured Snippets content ka short section hota hai jise jise webpage ya video se liya jata hai.
Example:
Ahrefs ke ek industry report ke mutabiq 12% SERPs me Featured Snippet hote hai.
Common types of Featured Snippet me:
- FAQ: Ek short paragraph hota hai jo “What is” aur “Who is” types ke searches ke response me hota hai.
- Bulleted List: Rankings aur “best of” lists ke liye
- Numbered List: Instructions, DIY, recipes, ordered tasks ke liye use kiya jata hai.
- Tables: Dates, prices, rates… ya kisi data ka visual display hota hai.
Halaki bahut sare featured snippet me content hote hai.
Google ne search result me “Video Featured Snippets” add karna start kar diya hai.
Featured Snippets ek threat ya phir opportunity dono ho sakta hai.
Featured Snippets threat is liye hai kyu ke ye lagbhag hamesha SERPs ke top me show hota hai. Jo organic result ko page me niche kar deta hai.
Featured Snippets opportunity isliye hai kyu ki aapka content featured snippet ke andar se dikhayi de sakti hai.
Aur jub aisa hoga to aapka organic CTR bahut high ho jayega.
Direct Answer Box
18% of search results me “Direct Answers hai. Joki kisi specific question ka direst answer hai.
Google ka diya gaya ye answer public domain mana jata hai. Isliye ye Featured Snippet ke ulat hai source or link ko answer me credit nahi karte hai.
Knowledge Graph Aur Knowledge Panel
Knowledge Graphs aur panels usually organic results ke right side me show hote hai.
Ye basically company ya important person ke liye “baseball card” state hai.
Is data ka zydatar part hand-picked sources (like Wikipedia aur Crunchbase) se nikala jata hai.
Local Packs
Local Packs local searches ke liye show hote hai jaise “veg restaurants near me”.
Ye tab bhi appear hota hai jub Google ko ye lagta hai ke searcher ko local result ki zaroorat ho sakti hai. For example jaise ke apne search kiya “Electrician” to Google ko ye bat pata hai ke ap apne nazdeek electrician ko search lar rahe hai.
Google Image Results
Google is tarah ke keywords jaise “cute dog”, “red flowers” ke liye Google Images se feature result show karta hai.
Video Results
Usually aise searches me apko videos 3 ke package me show hote hai zyada dekhne ke liye ap carousel pe click kar sakte hai.
Yahan pe ap dekhenge ke 88% result youtube se honge.
Ye exactly known nahi hai ke gogle ye kaise decide karta hai ke kaun se search result me video hona chahye.
People Also Ask
Ye Google ka naye feature hai jise Google SERP ke bech me insert karta hai.
Aur jub ap uspe click karte hai to wo apke question ka answer hota hai.
Moz ke according People Also Ask SERP feature Google ke 58% result me hote hai.
People Also Ask section content topic ideas ke liye ek best jagah hai.
Twitter Results
Yaha pe Google specific Twitter account se latest tweets ko show karta hai.
Example ke liye jub hum “Yoast” search karte hai to Gogle unka Twiter acount show karta hai jisme unke last three tweet ke link hota hai.
Top Stories
Ye ek specific topic ke bare me news articles ke link hai.
Top stories sirf us time show nahi hota jub koi trending topic ko search karta hai.
Is list me diye gaye dusre SERP feature ke ulat top stories section me apke site ko ane ke liye Google News aproved hona hoga.
Google Shopping Results
Google Shopping Results (jise “Product Listing Ads” bhi kaha jata hai) aise results hote hai jo kisi specific product ke around appear hote hai.
Example:
Bhale hi zyadatar Google Shopping Results ad hote hai lekin wo selected organic result bhi pesh karte hai.
Kyu ki zyadatar Google Shopping Results page ke top pe appear hote hai yahan tak ke traditional ads se bhi upar.
Ummid hai aapko SERPs ka ye article (SERP kya hota hai) informative lagai hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.