Links SEO ka ek important part hai. Bina link ke Google ya dusra search engine aapke page ko discover nahi kar sakte hai ya ye nahi soch sakta hai ke ye important hai. Halaki kabhi kabhi aap chahte hai ke Google aapke link ko follow na kare. Ya phir aap batana chahte hai ke koi khas link sponsored hai, ya aapke page me add kiya gaya hai. Agar aap bhi apne site pe aisa karna chahte hai to is post me hum aapko sponsored, nofollow aur ugc links ke bare me bataye ge ke sponsored, nofollow aur ugc attribute Kya hai.
Links Aur SEO
Jub aap kisi dusre website se link karte hai to search engine jis page se aap link karte hai us page ke liye ise ek “vote” ki tarah dekhta hai. Aur aise pages jinke pass is tarah se bahut sare authoritative aur trusted websites ke vote hai wo search result me high rank kar sakte hai.
Aur yahi wajah hai ke ek acchi SEO strategy ko hamesha is baat ko consider karna chahye ke content, marketing aur PR karte hai jo dusre website ko aapse link karne ke liye encourage karega.
Agar aap apne site pe high quality link banana chahte hai to aap hamare is guide High Quality Backlinks Kaise Banaye ? ko follow kar sakte hai.
Lekin agar aap bina kisi page ko vote kiye huye link karna chahte hai to aise condition me aapko special type ke link ki help se search engine ko ye batana hoga ke is link pe trust nahi karna chahye.
Nofollow Attribute
SEO ke shuruat me kayi marketors ne ye mahsoos kiya ke wo aasani se apne page pe dusre blog pe spam comments daal ke, webmasters se link kharid kar, ya phir aise site jo user ko content submit karne ke liye allow karte hai waha pe link place kar ke bahut sare link bana sakte hai.
Is se nipatne ke liye 2005 me Google ne ek tareeqa pesh kiya jiske zarye link ko untrusted mark kar sakte hai, joki kisi link ko follow na karne ka ek tareeqa hai. Apne link me ab nofollow attribute add kar ne ke baad wo vote ke taur pe count nahi honge.
Yeh Google ki policy bhi ban gayi hai ke kisi bhi link ke liye agar paid kiya gya hai jaise ke advert, paid placement ya koi isi tarh ka kuch aur to use nofollow attribute ka use kar ke ye batana chahye ke ye ranking calculations ko affect nahi karega.
Aur agar aap bina kisi value ke link ke badle me kuch bhi exchange karte huye pakre gaye to Google aapko penalize karega.
Isi liye agar koi aapko apne site pe kuch ad ko dalne ke liye pay kar raha hai to aapko uske link me nofollow attribute ko use karna hoga, taki wo ranking ko affect na kar sake.
Aajkal lag bhag sahi comment systems aur social media platforms automatically user-submitted content me nofollow attribute ka use kiya jata hai.
Nofollow Attribute Kis Tarah Ka Dikhta Hai?
To chalye hum link pe ek closer look dale. HTML me plain link is tarah ka dikhta hai: <a href="https://www.example.com">example link</a>. Aap is tarah ke link ka use shayad apne poore content me karte honge. Aap iska use apne ya kisi dusre site pe interesting, related content ko point karne ke liye use karte hai.
Agar aap kisi site ko jis se link ho rahe hai use trust nahi karte hai, ya phir wo ek paid placement ho to aap nofollow attribute ka use kar sakte hai, jo is tarh ka dikhega: <a href=”https://www.example.com” rel=”nofollow”>example link</a>
Internal links
Ab tak humne sirf external links ke nofollow karne ke bare me baat kiya hai. Kuch cases me hame internal links ko bhi nofollow karne ki zaroorat par jati hai. Lekin agar aap Yoast SEO ka use kar rahe hai to ye automatically aapke login ya registration pages ke liye nofollow attribute add kar deta hai. Aisa karne se Google ka aapke pages pe in pages ke evaluation me Crawl budget waste hone se bach jata hai.
Nofollow Ka Hamesha Matlab “don’t follow” Nahi Hota Hai
Ye samajhn important hai ki zyadatar search engine nofollow ko ek ‘hint’ mante hai., aur unhe follow karte huye abhi bhi ‘devalue’ kar sakte hai.
Link me valuable information hoti hai jo hame search ko behtar banane me madad kar sakti hai. Jaise ki link me maujood words us content ko describe karte hai jise wo point karte hai.
Sabhi link ko dekhne se hame unnatural linking pater ko behtar dhang se samajhne me madad mil sakti hai. Septemer 2019 me Google ka kiye jane wale ek announcement me ye clearify kiya gya hai ke:
“Ek hint model me shift hone pe hum important information ko nahi khote hai, jubki ye abhi bhi site owners ko ye indicate karni ki permission deta hai ke kuch link ko first-party endorsement ka weightage nahi dena chahye”.
Sponsored Aur UGC Attribute Kya Hai?
September 2019 me, Google ne do new types ke link attribute ko announce kiya. Ab link ko nofollow ke sath sath sponsored ya ugc (user-generated content ka short form) mark karna possible hai. Bataya gya hai ke:
- Sponsored link ka use un links ki pahchan ke liye kiya jana chhaye jo paid placement ka result hai. Jaise sponsored placements, advertorials, paid links, aur isi tarah ke link.
- UGC attribute ka use un links ko pahchanne ke liye kiya jana chahye jinhe user ne create kiya hai (e.g., author ka comment form me link karna) joki page ke author dwara trusted nahi hai.
Dono hi cases me ye original nofollow attribute ki tarah kaam karte hai – Ye Google ko batate hai ke link ko as a “vote” count nahi karna hai. Ye internally kaise kaam karta hai iski jankari nahi hai, lekin Google ke hint ke according ye search engine ko link ke bare me theek se janne me halp karta hai. Ye unke vote count ko aur page ke avaluation ko improve kar sakta hai.
July 2020 me, Bing ne bhi apne documentation ko update kiya ke wo sponsored aur ugc properties ko support karne lage hai.
Sponsored Aur UGC Kaisa Dikhta Hai?
Iska matla hai ke hamare pass link ke liye 4 different type ke HTML markup hai:
- Normal link bina
relattribute ke - Nofollow link:
<a href="https://www.example.com" rel="nofollow">example link</a> - Sponsored link:
<a href="https://www.example.com" rel="sponsored">example link</a> - User-generated content link:
<a href="https://www.example.com" rel="ugc">example link/a>
Combining Attributes
Halaki inme se har ek attribute different type ke link ko describe karta hai, Isliye ek link me various rel attributes ko combine karna possible hai. For instance, ek sponsored aur nofollow attribute ek link me exist kar sakte hai: <a href="https://www.example.com" rel="nofollow sponsored">example link</a>.
Yeh useful hai kyu ki sare search engine do new rel attributes ko support nahi kar sakte hai, isliye ye ek best practice hai ke nofollow attribute ko sponsored aur ugc attribute ke sath use kiya jaye.
Ab aapko pata chal gya hai ke links aut rel attributes kaisa dikhta hai. To chalye ab jante hai ke aapko ise kab aur Kaise use karna chahye.
Kause Attibute ko Kab Use Kare
Sponsored Attribute
Ek advertisement ya link jiske liye aapko paid kiya jata hai uske liye aapko sponsored link ka use karna chhaye. Hame aise link ko Sponsered is liye mark karna parta hai kyu ki Google kisi page ke link ko ek approval ke seal ke tar pe dekhta hai: Kisi article se link hone ka matlab hai ke wo aapke liye ek valuable resource hai jisepe aap apne visitors ko point karna chahte hai.
Jub apko kisi dusre site ko refernce karne ke liye paid kiya jata hai to aapki motivation different hoti hai. Aise condition me aap bina compensation ke link nahi karte hai. Aur Sponsored attribute ke sath Google “unnatural links” aur normal links me differentiate kar pata hai.
Jaise ki dusre search engine is attribute ko nahi pahchante hai to aapko aise condition me noffollow attribute ka use karna chahye.
UGC Attribute
Aapko ugc attribute ka use tab karna chahye jub aapke user aapki website pe content ya link create kar sakte ho, eg- comment section.
Agar aap WordPress ka use karte hai to aapko is attribute ke liye pareshan hone ki zaroorat nahi hai. WordPress automatically ugc attribute ke sath sath nofollow attribute ko add kar deta hai.
Nofollow Attribute
Jaisa ke sabhi search engine in dono type ke attribute ko support nahi karte hai, phir bhi aapko dono tarah ke attribute kesat nofollow attribute ko add karna chhaye.
WordPress Me Sponsored Ya nofollow Links Create Kaise Kare
Agar aap WordPress me kisi link ko nofollow ka sponsored mark karna chahte hai to WordPress block editor and Yoast SEO ki help se ye karna assan hai. Yoast SEO 14.4 ki help se aap sponsored or nofollow attribute ko apne content ke link me add kar sakte hai.
Aap link icon pe click kar ke apne link ko paste kare aapko wo options dikh jayenge.
Sliddet ko move kar ke aap apne joice ko select kare aur bus.
Ummed hai aapko link attrite ka ye article (sponsored, nofollow aur ugc attribute Kya hai) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.