Aapke ek behtareen website banane ke baad agar aapko ye pata hi nahi hai ke aapke visitors kaun hai, wo kaha se aa rahe hai, wo aapke site ke kaun se page pe ja rahe hai aur aapki site pe kitna time spend kar rahe hai, aur wo aapki site ko kab aur kyu chor rahe hai, to ho sakta hai ke aap apna effort aur paisa dono ghalat audience ko target karne me spend kar rahe hai. Aaj is Google Analytics Guide me hum Google analytics ke bare me detail me baat karenge ke Google Analytics kya hai? Google Analytics ko kaise use kare aur kya kya hai Google Analytics Features.
Google Analytics Kya Hai ?
Google Analytics (GA) ek analytics tool hai jo aapko aapke website ya App ke performance ko monitor karne me help karta hai. Yaha pe aapko Google ke sabhi marketing products ( Google Ads, Search Console, aur Data Studio) mil jayenge, jo GA ko multiple Google tools use karne walo ke liye ek popular choice banata hai.
GA ek completely free web analytics tool jo aapko website traffic aur site visitors ke are me vital information ko gather karne me help karta hai.
Google Analytics ke paid version ko Analytics 360 kaha jata hai. Agar aap ek small ya medium size ke business ko run kar rahe hia to aapko Paid version ki zaroorat nahi hai, free version me hi aapko sare features mil jayenge jiski aapko zaroorat hogi.
Google Analytics Kaise Use Kare ?
Google Analytics ko use karne ke liye sab se pahle aapko apne WordPress Blog ya site me Google Analytics ko add karna hoga.
Agar aap ek WordPress Blog run kar rahe hai aur Google Analytics ko apne blog me add karna chahte hai to aap hamare is step by step guide Apne WordPress Blog me Google Analytics Kaise Add Kare ? ko follow kar sakte hai.
Google analytics use karne ke liye aapko sab se pahle iske bare me pata hona chahye ke hum kaun se section me kya kar sakte hai. Is Google Analytics Guide me hum aapko detail me Google Analytics ke bare me batayenge.
Google analytics use karne se pahle aap hamare is guide Google Analytics Use Kare Kaise ? ko parh le
Is Google Analytics Guide me hum ne aapko Google analytics use karne ke bare me detail me bataya hai. Is article ko parhne ke baad aapko sabhi analytics ke bare pe pata chal jayega ke kis data se hum kya pata laga sakte hai.
Google Analytics Kyu Use Kare ?
Agar aap ek blog ya website run kar rahe hai to aapko GA ki zaroorat hai. Yaha pe aapki site ke bare me kuch questions diye gaye hai jiske answer aap Google analytics use kar ke de sakte hai:-
- Aapke Website pe kitne log visit karte hai?
- Aapke visitors kaha rahte hai?
- Kya aapko ek mobile-friendly website ki zaroorat hai?
- Aapki website pe kis tarah ke website traffic send karti hai?
- Kis tarah ki marketing tactics aapke site pe zyada traffic drive karti hai?
- Aapki website pe kaun se Page zyada popular hai?
- Apni wesite ke speed ko kaise improve kare?
- Kau se blog content ko aapke visitors zyada pasand karte hai?
Iske alawa aur bhi bahut se questions hai jiska answer GA aapko de sakta hai.
Google Analytics SEO Me Kaise Help Karega ?
Google Analytics aapko aapke user se related data provide karta hai ke user kaise aapke site ke sath interact karte hai.
For example- Aap dekh sakte hai ke aapke visitors kaha se aaye hai, unhone aapki site pe kitna time spend kiya hai aur aapke visitors kaha rahte hai. Iske sath hi aap ye hi dekh sakte hai ke aapka kaun sa keyword kisa perform kar raha hai.
Ye sabhi factors aapke effective SEO ke strategy ko determine karne me kafi helpful honge. Aur aap improvement kiye jane wale areas ko uncover kar sakte hai.
Google Analytics Features :-
A ju aapko pata chal gya hai ke Google Analytics SEO ke liye kyu zaroori hai to chalye ab baat karte hai ke aap is Google Analytics Guide me aap kaun kaun se Google Analytics Features ke bare me janege.
Google Analytics ke report ke base pe is article ko 5 section me divide kiya gya hai.
Reports:
- Real-Time
- Audience
- Acquisition
- Behavior
- Conversions
Iske baad hum aapko batayenge ke aap Google Analytics dashboard kaise setup kare aur apne Google Analytics ka basic audit kaise kare.
Real-Time :
Ye report aapko real-time data provide karta hai ke aapke site pe kaun hai aur wo kya kar rah hai. Agar aap apne kisi publish kiye gaye post ke are me janna chahte hai ke use kitne log parh rahe hai ya aapki site pe visitors kaunse page ya post pe hai to aap real-time ke help se ye sa pata laga sakte hai.
Real-time data ko dekhne ke liye aap Google analytics me “Real-Time” ko left sidebar me click kare.
Zyadatar case me real-time aapke site pe hone wale last five minute me hone wale actions ko show karta hai. Kuch real-time reports hai jo aapko last 30 minute ke data ko view karne ke liye allow karta hai.
To chalye different real-time reports ko dekhte hai.
Locations :
Is report me aap dekh sakte hai ke aapka current user kaha se hai, wo kis page pe hai aur wo yaha pe kitni der se hai.
Aap ye bhi jaan sakte hai ke wo kis time zone se belong karte hai.
Traffic Sources :
Traffic Sources aapko ye atata hai ke user aapki site pe kaise aaya hai. Iski help se aap jaan sakte hai ke user aapke site pe aapki site ka url type kar ke aaya hai ya phir kisi social media ke through aaya hai.
Real-time me ye section aapke liye bahut helpful hai, aap iski help se ye jaan sakte hai ke aapke naye post pe kitne user kis source aaye hai.
Content :
Ye section aapko batata hai ke aapki site pe user kaha pe land kar rahe hai aur wo waha pe kitne der rahta hai. Aap yaha pe page title, URL aur kisi bhi specific page pe active users ke percent ko dekh sakte hai.
Events :
Real-time me events aapko aapke user ke customizable interactions ko track karne ke liye allow karta hai. Aap apne data ko customize kar sakte hai taki aap last 30 min ke data ko dekh sake, ya phir aap event category pe click kar ke us category ke specific activity ko deklh sakte hai.
Conversions :
Aap ke use kiye gaye strategy jise aapne apne site ke traffic ko grow karne ke liye use kiya hai to aap is section me dekh sakte hai ke kya is se conversion badha ke nahi.
Ye report aapko real-time me in data ko provide karta hai.
Aap top goal ko dekh sakte hai, kitne user ne us goal ko complete kiya, aur un users ka percentage jinhone is goal ko complete kiya- Aap sahi ko real-time me ya last 30 minutes me dekh sakte hai.
Audience :
Audience report set parameter ke base pe user ko sath me group karta hai.
Agar aap janna chahte hai ke kitne logo ne site search perform kiya hai. Aap is section ka use apne audience ke specific sections ko target karne ke liye kar sakte hai.
Yahan pe kuch crucial features hai jise aapko apne mind me rakhna chahye:
- Aapko apne un audience ko define karna hoga jise aap track karna chahte hai.
- Google ne apne new audience report ko roll-out kiya hai jiski help se aap ye jaan sakte hai ke aapke audience remarketing campaigns pe kis tarah se react kar rahe hai.
Active Users :
Audience report ka ye section aapko un users ko track karne me help karega jinhone aapki site ko last 1, 7, 14, or 30 days me visit kiya hoga.
Ye information aapko audience interest ko measure karne me help karega.
Lifetime Value :
Lifetime Value report social, direct, organic, aur referrals jaise variety of methods se acquire kiye huye long-term value ko calculate karta hai.
Aap apne acquisition audience ko sort kar sakte hai aur average goal completions, pageviews, revenue aur inke aage dekh sakte hai.
Cohort Analysis :
Cohort ek users ka group hai joki shared characteristic se bounded hai. Ye report aapko Cohorts ke bare me bahut se data ko analyze karne me help karta hai.
Aap cohort ko aise define kar sakte hai ke aapne ek new course ko launch kiya hai to aap un users ke data ko dekh sakte hai jinhone aapke launch pe respond kiya hai- wo kaha rahte hai, kun si device use kar rahe hai aur user ne course purchase kiya ya nahi aap ye sab kuch pata kar sakte hai.
Audiences :
“Audience” audience report ke andar ek audience report hai.
Ye section aapko aur zyada granular audiences create karne aur ise dusre section ke analytics report me apply karne me help karta hai.
Aap 20 audiences ko ek time me create aur apply kar sakte hai.
User Explorer :
Ye report specific users ke behavior ko analyse karta hai. User Explorer report aapko alag alag users ke bajaye individual users ko isolate and examine karne deta hai. Individual user behavior Client ID ya User ID se associated hai.
Jub aap large efforts ko manage karte hai to aggregate behavior important hota hai jaise aise campaigns jo large geographic areas ko target karta hai.
Individual behavior ko samajhna tab zyada important ho jata hai ju aap user experience ko personalize karna chahte hai.
Demographics :
Ye section aapko apne users ke age aur gender ke bare me detailed information dekhne ke liye allow karta hai. Aap is information ka use aap adds aur behtar marketing efforts ke liye kar sakte hai.
Aap in categories ke aadhar pe segment aur remarketing audience bhi create kar sakte hai.
Interests :
Agar aap interest ke base pe user ko target karna chahte hai to Google Analytics ka ye feature aapke liye kafi helpful hoga.
Start karne ke liye aapko remarketing and advertising reporting features ko enable karna hoga.
Ek baar enable ho jane ke baad aap users ke base pe data ko dekh sakte hai:
- Affinity categories: Ye Broad lifestyle categories hai, jaise “Food and Dining Enthusiasts” ya “Value Shoppers.”
- In-Market Segments: Ye Product-related interests hai jaise “Travel/Hotel Accommodations” ya “Baby & Children’s Products.”
- Other Categories: Ye specific categories hai jaise “Hair Care” ya “Pets/Dogs.”
Remarketing campaigns ke liye ye information khas kar bahut useful hai.
Geo :
Geo report aapke user ke location and language ke bare me information provide karta hai.
Aap is information ka use new initiative ko inform karne ya new opportunities ke liye kar sakte hai.
Behavior :
Ye report apko ye determine karne me help karta hai ke kya new user aapke site pe aapke content se engage hone ke liye return aate hai.
Aap in data ko three sub-categories ke ase pe dekh sakte hai: New vs Returning, Frequency & Recency, and Engagement.
Technology :
Ye report aapko ye pata karne me help karta hai ke user aapke site ko kaise dekhte hai. Jaise wo kis browser aur kaun se OS ka use karte hai aur wo internet se connect hone ke liye kaun se networs ka use kar rahe hai.
Mobile :
Ye report aapko batata hai ke aapke user tablet, desktop, ya mobile device me se kiska use karte hai, aur iske sath hi aap is report se ye bhi pata kar sakte hai ke user kaun se specific devices, jaise Apple iPad, Samsung, oppo, vivo, realme ka use kar rahe hai.
Aap is information ka use kar ke ye determine kar sakte hai ke kya aapki site us particular device ke liye optimized hai ke nahi.
Ye bahut important hai kyu ki mobile first indexing ko Google Ke liye ek important criteria hai.
Custom :
Google Analytics ka ye area aapko user segments ko better tariqe se define aur compare karne me help karta hai.
Jaise ke aap mobile users ke bounce rate ko compare kar sakte ke aur dekh sakte hai ke aapke organic traffic me kitne new user hai.
Aap data ko Custom Variables or User Defined ke hisab se sort bhi kar sakte hai.
Ye data aapko aapke audience aapke site ke sath kaise interact karte hai iske are me extremely detailed, customizable
information provide karta hai.
Benchmarking :
Ye section aapko aapke indudstry me khud ke data ko dusre ke aggregated data se compare karne ke liye allow karta hai.
Aap subcategories, jaise Channels, Location, aur Devices ke base pe khud ko khud jaise industry se compare kar sake.
Aap in data ka use missed opportunities ko find karne ke liye kar sakte hai.
Users Flow :
Users jub ekaar aapki site pe aa jate hai to phir kya karte hai ye aap is section se pata kar sakte hai.
Ye report aapko visual representation provide karti hai ke kaise user aapki site pe move karte hai aur ise aap user
type se sort kar sakte hai.
Aapis report me dekh sakte hai ke aapke user kis page pe aaya tha aur usne kis page pe aapki site ko chora.
Ye granular data aapko show karta hai ke kaha pe aapke specific users ne aapki site ko chora taki aap adjustments kar sake.
Acquisition :
Acquisition Report aapko detailed data provide karta hai ke kaise aapke user ne aapki site ko find kiya, ekaar jub wo waha
pe aa gaye to unhone kya kiya,
All Traffic :
All Traffic section aapko batata hai ke kaun si site ne zyada traffic bheji hai. Aap yaha pe aapne user ke kiye huye actions
ko dekh sakte hai, jaise Bounce Rate, Pages per Visit, Goal Completions.
Data ko yaha pe Channels and Source/Medium jaise subcategories me banta gya hai.
Google Ads :
Agar aap Google Ads me invest karte hai to aapke liye ye data bahut important hai jo aapko batayegake aap kaisa perform kar rahe hai.
Sab se pahle aapko Google Ads and Google Analytics accounts ko link karna hoga.
Uske baad aap in data ko dekh sakte hai:
- Campaigns
- Keywords
- Search queries
- The hour of the day
- Final URLs
Search Console :
Agar aap ye janna chahte hai ke aapki site organic search me kaisa perform kar rahi hai to ye report aapke liye ahut powerful hai.
Sase pahle aapko aapne Google Search Console ko Google Analytics se connect karna hoga.
Ek baar connect ho janr ke aad aapke pass bahut se data honge jise aap Landing Pages, Countries, Devices, and Queries jaise subcategories
se sort kar sakte hai.
Social :
Social tab aapko batata hai ke kaise social media pe aapke content ke sath interact karte hai, Jise aap in caregories se sort kar sakte hai:
- Network Referrals
- Landing Pages
- Conversions
- Plugins
- Users Flow
Campaigns :
Campaigns report shows karta hai ke paid campaigns kisa perform kar rahe hai aur wo dusre initiatives ke comparision me wo kise hai.
Yaha pe aap data ko in categories ke ase pe sort kar sakte hai:
- All Campaigns.
- Paid Keywords.
- Organic Keywords.
- Cost Analysis.
Aap yaha pe non-Google campaigns ke metric ko bhi compare kar sakte hai.
Behavior :
Behavior Reports aapko aapke site pe kiye gaye user ke action ke report ko provide karta hai jinme user ke kiye content search, page load time, site search waghirah shamil hai.
Ye information un areas ko uncover karta hai jahan pe aapki site us tarah se perform nahi karti jaisa use karna chahye tha.
Behavior Flow :
Ye report aapko un path ko show karti hai jo user aapke site pe lete hai.
Jaise agar kisi user ne aapko site pe available kisi product ko dekha to ky us ne us product ko kharida ya nahi.
Is report ko use karne ke liye aapko events ko set up aur track karna hoga.
Site Content :
Site Content aapko in-depth data provide karta hai jisme aapko pata chalta hai ke user agar mobile pe hai to kya unhone purchase kiya hai ya nahi, traffic organic hai ya nahi etc.
Ye data aapko kisi specific piece of content ke are me ye determine karne me help karta hai ke wo accha perform kar raha hai ya nahi.
Agar aap ek content marketer hai, to ye Google Analytics report aapke liye bahut important hai.
Best performing titles ko find karne ke liye, aap in steps ko follow kare:
- Google Analytics > Behavior > Site Content > All Pages Me jaye .
- Apne Primary Dimension ke liye Page Title pe click kare.
- Aapke samne aapka top performing page titles hoga.
Site Speed :
Site Speed report aapko batati hai ke aapki site ke content kitni tezi se load ho sakti hai, aur kaise use sort kiya ja sakta hai.
Site Search :
Ye report show karta hai ke kaise aapke site visitors aapke site pe search function ka use karta hai.
Is information ke sath aap key terms ko locate kar sakte hai jinke liye aapko optimize karna chahye.
Ye wo dusra area hai jaha pe custom reports important hota hai.
Events :
Google Analytics events kop is tarah se define karta hai ke “content ke sath user ke interaction jise independently web page or a screen load se track kiya ja sakta hai.
Events me PDF downloads, video view, form submissions etc shamil hai.
Aap in report ke sort karne ke liye in parameter ka use kar sakte hai:
- Top events.
- Pages.
- Events flow
Publisher :
Publisher Report aapko un data ka access deta hai ke aapki site kaise monetize hai, jisme impressions aur keyword shamil hai.
Is report ke liye aapko AdSense or Ad Exchange se connection ki zaroorat hai.
Aur phir aap Publisher Pages and Publisher Referrers ke info ko dekh sakte hai.
Experiments :
Experiments function aapko aapke site ke variations ke test karne deta hai. Is feature ko Google Optimize se replace kiya ja raha hai joki ek zyada robust platform hai.
Conversions :
Google Analytics ke is section me completed actions ke are me sab kuch mil jayega.
Yaha pe aap ye jaan sakte hai ke kitne log ne aapke email list ke liye register kiya hai.
Yaha pe diye gaye questions aapko aapke business ke health aue SEO efforts ke bare me information deta hai.
Goals :
Yahan pe sab se pahle aapko goal set karna hoga. Goals aise actions hote hai jinhe aap track karna chahte hai.
Yahan pe aapke goals ke base pe aapko aapke user ke action ke granular info ko dikhaya jayega.
Aap yaha pe samajhne ke liye aap micro aur macro dono goals set kar sakte hai ke kaun si activity larger action me contribute karti hai.
Goals create karne ke baad aap in data ko in parameter ke base pe dekh sakte hai:
- The Goal URL.
- Reverse Goal Path.
- Funnel Visualization.
- Goal Flow.
Ecommerce :
Ecommerce report ko aap in parameters ke according sort kar sakte hai:
- Product
- Sales
- Transaction
- Times to Purchase
Is data ko access karne ke liye aapko ecommerce code snippet ko apne site me add karna hoga.
Multi-Channel Funnels :
Multi-Channel Funnels aapko show karta hai ke kaise marketing channels (traffic sources) aapki site pe sale aur conversion generate karne ke liye sath me kamm karte hai.
Sab se pahle aap ecommerce snippet ko apne site pe add kare, uske badd aap inhe track kar sakte hai:
- Assisted Conversions.
- Top Conversion Paths.
- Path Length.
Attribution :
Attribution un rules ko refer karta hai jinhe conversion path pe points ko credit assign karne ke liye use kiya jata hai.
Attribution marketers ko sales aur conversion ke liye channels ke contribution ke quality ko measure karne ke liye allow karta hai. Example ke liye Google pe bahut sare log aapki site ko search karne ke baad kharidari kar sakte hai.
To Doston bas itna hi, Ummid hai aapko ye article ( Google Analytics Guide ) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( WordPress SEO in Hindi ) course design kiya gya hai, Is Website pe apko SEO aur WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.
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