Well optimized URLs search engine optimization aur user experience dono ke liye bahut important hai. Search engines decision making process me bahut se ranking factors list me se URL high list pe hai. Jub Aapke site ki baat aati hai to aapka URL Google aur customers ke dekhe jane wali pahli chiz hoti hai. Isliye hamare liye ye janna ke SEO-Friendly URL Structure Kaise Create Kare bahut zaroori hai.
URLs effective site hierarchy ka building blocks hota hai.
Agar aap URL ko plan kar ke nahi create karte hai to phir ise theek karna bahut zyada tricky ho jata hai, joki endless redirect loop me chala jata hai. Aur aise URL ko na to Google aur nahi aapke visitors appreciate karte hai.
Kuch rules hai jise follow kar ke hum apne URL ko SEO friendly bana sakte hai. To chalye dekhte hai ke SEO-Friendly URL Structure Kaise Create Kare.
SEO friendly URLs Kya Hai?
SEO friendly URLs aise URL hote hai jo users aur searchers ki zarooraton ko poora karne ke liye design kiye jate hai. Khas kar SEO ke liye optimize URL short aur keyword reach hote hai.
URLs SEO Ke Liye Important Kyu Hai?
Aapke page ke title tag, link anchor text, aur content ke sath hi search engine aapke webpage’s URL ko aapke page ke content ko samajhne ke liye use karta hai.
In fact, URL itne important hai ke Google SEO starter guide ne inke liye ek poore section me iske importance ko describe kiya hai.
SEO-Friendly URL Structure Kaise Create Kare
1. Use Your Keywords
Jub kabhi bhi aap apne domain pe kuch bhi launch karte hai to uska ek purpose hona chahye. Aap chahe jis bhi purpose ke liye ise launch kar rahe ho iska motive starting me hi clear hona chahye.
Agar aap chahte hai ke aapka page sahi logo ke search karne pe SEARP me appear ho to aapko iske liye keyword research kar ke relevant term ko include karna hoga.
Aap jis bhi keyword ke liye rank karna chahte hai to aapko us keyword ko apne URL me domain name ke close me include kare.
Aap jis keyword ke liye bhi rank karna chahte hai aapko us keyword ko apne URL me include karna hoga. Kyu ki jub aap kisi keyword ko apne URL me add karte hai to wo keyword Google ko batata hai ke aapka page kis bare me hai.
Ye aat Google khud batata hai:
2. Hyphens Between Words
Apne URL me “word separators” ke liye hyphen ka use kare
https://billi4you.in/seo-friendly-url-structure
Hum ne yaha pe hyphen ka use kiya hai taki search engine ko pata chal sake ke seo, friendly, url, and structure char different words hai.
Hum is tarah ke URL ka bhi use kar sakte hai: https://billi4you.in/seofriendlyurlstructure lekin is tarah ke URL users aur search engine dono ke liye inhe samajhna mushkil ho jata hai.
Hyphen hamare URL ke liye itna important is liye hai kyuki ye standard URL ko separate karne ka ek standard way hai.
Aur yahi wajah hai ke Google ka kahna hai ke logo ko URL me underscore ya space ko avoid karna chahye.
3. Short
Aapka URL short aur sweet hona chahye. Kyuki long URL Google aur dusre search engines ko confuse karta hai.
Jaise ke aap niche diye gaye image me bad URL ke example ko dekh sakte hai.
Is URL me aap dekh sakte hai ke isme bahut sare junks hai.
Google ke liye ye page shoes ke bare me hai. Lekin ye default aur redirect ke bare me bhi hai.
Ab aap in massive URL ko shorter version se compare kare:
Kyuki ye URL bahut chota hai. Aur Google assani se page ke topic ko figureout kar lega. Agar hum short URL ka use karte hai to ye hamare topic ko clear karta hai.
Aur yahi wajah hai ke short URLs aur higher Google rankings factor me ek strong correlation paya jata hai.
Aapke page ke short URL sirf usi page ko behtar banane me aapki help nahi karte hai balki short URL aapki poori site pe Google ko aapke pages ko find karne crawl karne me help karta hai.
Aap short URL ke bare me Google ke directives ko uske official page pe jakar bhi parh sakte hai.
Attractive URL
Organic click-through-rate abhi ka ek bahut hi important search engine ranking factor hai.
Aur search result me user aapke site pe click karta hai ya nahi, isme aapka URL ek important role play karta hai.
Log aapke URL ka use ye karne ke liye karte hai ke aapka URL unhe kaha le ja raha hai.
Aur agar aapka URL confusing dikhega to unhe ye pata hi nahi chal payega ke aapka URL unhe kis page pe le jayega.
Agar aapka URL confusing hai to ye sirf Google ke liye hi harmful nahi hai balki agar aap aise URL ko social media aur online communities me share karte hai to aise URL pe click aane ke bahut hi less chances hai.
Agar aap yaha pe diye gaye best practices (short URLs, use a keyword etc.) ko follow karenge to aap naturally aise URL ko create karenge jise koi bhi click karna chahrga.
Stick With Lowercase
Yeh bari baat nahi hai, kyu ki zyadatar modern server capital aur lowercase letters ko same hi treat karta hai. Lekin kuch nahi karte hai.
Example ke liye, kuch server in URLs ko different samajhte hai.
To safe side pe rahne ke liye apne URL me sabhi letters ko lowercase me rakhe.
Avoid Dates
Kuch din pahle CMS’s (like WordPress) URL me automatically dates include hua karta tha.
Ab ye 2019 me less common hai. Lekin abhi bhi bahut se log hai jo apne URL me abhi bhi date ko include karte hai, joki ek bahut hi bura idea hai.
Iske do reasons hai:
Pahla ke ye aapke URL ko long kar deta hai. Aap niche diye gaye example me dekh sakte hai ke kaise date include karne pe aapka URL long ho jata hai.
Date ki wajah se aapke URL me naye character add ho jayenge. Aur agar aap date ko hata dete hai to ye extra charecter remove ho jayega aur aapka url short rahega.
Dusra reason ye hai ke agar aap date ko add karte hai to aapke liye ye mushkil ho jata hai ke aap apne content ko update kare.
To agar aap apne url me date mention karte hai to aapko apne content ko update karna mushkil ho jayega.
Is liye ye highly recommended hai ke aap apne url me kabhi bhi date mention na kare.
Help With Navigation
Well-organized URL aapko ye samajhna aasan banata hai ke aapke site pe user kaha pe hai.
URL search engine ko aapke pages ko alag alag section me organize karne me help karta hai.
Google bhi kahta hai ke:
Go With HTTPS
HTTPS ek naya standar hai jiski help se aapki site zyada protected rah sakti hai.
To agar aapki site atak HTTPS se secure nahi hai to hum aapko highly recommend karte hai ke aap jald se jald apni site ko ispe switch kar len.
Iske sath hi Google ka kahna hai ke HTTPS secure sites ko ranking ka fayda hota hai.
Blog Post Titles Ka Use Na Kare
Kuch log apne log post tittle ko url me use karte hai, lekin agar aap aisa karte hai to ye aapke liye problem create kar sakta hai.
Sab se pahle hame aisa isliye nahi karna chahye kyu ki ye actual need se zyada long url create karta hai.
Aur dusra ke ye aapke content ko change karna aur mushkil bana deta hai.
Isliye ap apne url create karte waqt is baat ka dhyan rakhe ke aap blog tittle ko url na anaye aur direct keyword ko url me add kare.
Nothing Dynamic
Dynamic URL parameters ki apni ek khas jagah hoti hai. Lekin pure SEO point of view se ye url problem create kar sakta hai.
Specifically, dynamic URLs hamare SEO ko hurt kar sakta hai kyuki:
- Kyuki dates ki tarah hi URL parameters aapke url ko longer banata hai.
- Agar aapke url ka different version index ho jata hai to ye Google me duplicate content issue create kar sakta hai.
- Dynamic URLs user ke liye ugly aur confusing ho jata hai, aur ye aapke organic CTR ko hurt karta hai.
- Dynamic URLs usually itna lama hota hai ke wo search result me kat jata hai joki sahi nahi hai.
Subfolders > Subdomains
Subfolders subdomains se kahi zyada SEO-friendly subdomains hote hai. Aur yahi wajah hai ke Google subdomain ko completely separate website consider karta hai.
Lekin jub aap us section ko subfolder me move karte hai to Google ye janta hai ke ye aapke main site ka section hai.
To Doston bas itna hi, Ummid hai aapko ye article ( SEO-Friendly URL Structure Kaise Create Kare) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( WordPress SEO in Hindi ) course design kiya gya hai, Is Website pe apko SEO aur WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.