SEO Apni site pe zyada traffic gain karne ka ek tareeqa hai. Google me high rank gain kar ke aap apni site pe logo ko zyada se zyada attract karte hai. Aisa karne ke peeche aapka goal ye hota hai ke aap apne site pe zyada se zyada logo ko attract kare ya apne product ko sell kare. Apne site pe zyada traffic gain karne ke liye aap apne content ko aise words ke liye optimizekarte hai jinhe log use karte hai. Aaj is article me hum aapko batayenge ke search intent kya hai aur apne article ko search intent ke liye kaise optimize kare.

Search Intent Kya Hai?

Search intent (ya user intent, audience intent) ek aisa term hai jo online search ke purpose ko describe karta hai. Ye wo reason hai jiski wajah se koi bhi specific search karta hai.

After all, har koi jo online search karta hai wo kuch find karne ke liye hi kiya jata hai. Hum kah sakte hai ke Koi search is liye karta hai kyu ki uske pass ek question hai aur use us question ka answer janna hai. Kya wo kisi specific website pe jana chahte hai. Ya phir wo is liye search kar rahe hai kyuki wo kisi product ko kharidna chhate hai.

Ye different types ke searches users journey ke part ko form karte hai.

In salon me Google ne logo ke search intent ko determine karne me capable hone ke liye apne search algorithm ko improve karne ke liye bahut mehnat ki hai.

Aur Google un pages ko rank karna chahta hai jo search term ke liye best fit hone ke sath hi kisi specific search query ke intent ke liye bhi best ho.

Is liye ye bahut zaroori hai ke aapke pages aur posts aapke user ke search intent ke liye fit ho.

4 Types Ke Search Intent

Ye kuch distinct type ke search intent hai, jinhe sabse zyada use kiya jata hai.

1. Informational intent

Sab se pahla informational intent hai. Internet pe kiye jane wale bahut se search information ko khojne k eliye kiya jata hai jaise “who is the president of the India?”. Ye information weather, educating children, ya phir SEO jaise kisi bhi topic ke bare me ho sakta hai. Informational intent rakhne wale logo ke pass specific question hota hai ya phir wo kisi certain topic ke bare me zyada janna chahte hai.

Aapko is bare me janna chahye ke Google ke kisi search intent ko understand karna sirf ek specific term ke bare me information provide karne wale result ko show karne se kahi zyada hai. Example ke liye agar koi user search query “Mercury” type karta hai to Google ye samajh jata hai ke user ka intent planet hai na ki element.

Informational Searches Example:

  • “who is Sardar Patel?”
  • “Donald Trump”
  • “Pm Modi”
  • “HTML 5”

2. Navigational intent

Second type of search intent navigational intent hai. Is intent ke log specific website pe visit karna chhate hai. Jaise agar koi Twitter search karta hai to wo twitter pe jana chahta hai.

Is baat ka dhyan rakhe ke navigational term ke liye high ranking sirf aapke organic traffic ke liye beneficial hai agar aapki site wo site jise log dhundh rahe hai.

Navigational Searches ke Examples:

  • “Facebook”
  • “Instagram”
  • “Twitter login”

3. Transactional intent

Third type ka intent transactional intent hai. Bahut se log internet pe saman khridte hai aur sase accha kharidne ke liye web browse karte hai. Aise log jo transactional intent ke liye browse karte hai unka irada kuch kharidne ka hota hai.

Transactional Searches Examples:

  • “buy macbook pro”
  • “samsung galaxy s10 cheap”
  • “lastpass premium price”

4. Commercial investigation

Kuch logo ka irada future me kuch specific product ya service ko kharidne ka hota hai aur wo web pe use kharidne se pahle apna research karte hai. Jaise agar kisi ko SEO plugin purchase karna hai to wo web pe ye janne ki koshish karta ahi ke kaun sa SEO plugin market me best hai taki wo use kharid sake. Ye reviews aur comparisons ka ka research karte hai.

Commercial Investigation Searches Examples:

  • “best hindi Movie”
  • “best SEO Plugin”
  • “best Keyword research tool”
  • “top restaurant in Delhi”

Keyword Intent

Jin words ko log apne search query me use karte hai wo user intent ko show karta hai. Jub aap intent specific words ke sath keyword banate hai to ye dusre tareeqe se bhi kaam karta hai.

Transactional intent wale keywords me aksar ye words shamil hote hai:

  • buy
  • deal
  • discount
  • product names

Informational searches me ye Words ho sakte hai:

  • information
  • how to
  • best way to
  • why

Apne Content Ko Search Intent Ke Liye Kaise Optimize Kare

Aapko is baat ka khyal rakhna hoga ke aapka landing page aapke audience ke search intent me fit hota ho. Agar log information ke liye search kar rahe hai to aapko unhe product page show nahi karna chahye.

Aur agar log product ko buy karna chahte hai to aap unhe long article se bore na kare unhe shop ke liye lead kare.

Agar aap apne product pages ko zyada commercial driven keywords ke liye optimize karte hai to ye acchi idea hai. Example ke liye jaise aap WordPress ke liye SEO Plugin sell karte hai to aap apne product (category) page ko buy SEO Plugin ke liye optimize karenge. Iske sath hi aap “best SEO plugin” search term ke liye article likh kar optimize kar sakte hai.

Query ke search intent ko determine karna hard ho sakta hai.Aur aisa bhi ho sakta hai ke different user ke different search intent ho, lekin phir bhi ek hi page pe land hoga.

Luckily, agar aap janna chahte hai ke kaun sa intent aapke keyword ke liye suitable hai to ye pata karne ke liye ek direct source hai aur wo hai search results pages.

Aapke liye bahut zaroori hai ke aap ji content ko likh rahe hai wo aapke user ke search kiye jane aur unke intent ko satisfy kare. Is baat ka dhyan rakhe ke aapke aapka post aur page informational ho jub log information ke liye search kar rahe ho aur jub wo product ke liye search kare to aapke product page pe wo ja sake.

Ummid hai aapko search intent ka ye article (search intent kya hai) informative lagai hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.