SEM (Search Engine Marketing) ek digital marketing strategy hai jise search engine results pages (SERPs) me website ki visibility ko increase karne ke liye use kiya jata hai. Is post me hum aapko Search Engine Marketing ke bare me batayenge ke Search Engine Marketing kya hai, Search Engine Marketing ke kya benefits hai aur Search Engine Marketing kyu important hai.

Search Engine Marketing Kya hai

Halaki ye term kabhi organic search activities jaise search engine optimization (SEO) aur paid dono ko refer karta tha, lekin ab ye exclusively paid search advertising ko refer karta hia.

Search engine marketing ko alternately paid search or pay per click (PPC) ke roop me bhi jana jata hai.

SEM Important Kyu Hai?

Products ke online shopping ke liye users ke badhte huye numers ke sath, search engine marketing company ki reach ko badhane ke liye ek crucial online marketing strategy ban gayi hai.

In fact, website pe zyadatar naye visitors ise search engine pe query perform kar ke pate hai.

Search engine marketing, me advertisers ko result me aane wale sirf un impressions ke liye pay karna parta hai jo visitors me convert hota hai. Jo company ke liye marketing dollar ko kharch karne ka ek efficient way ban jata hai. Aur added bonus ke taur pe har ek visitor website ke rankings ko organic search results me incrementally improves karta hai.

Chuki consumers commercial nature ke information ko find karne ke liye search query ko enter karta hai, isliye wo dusre sites jaise social media jaha log is tarah ki chizon ke liye search nahi kar reahe hote hai unke comparison me yaha purchase karne ke state me hote hai.

Sem me aapko immediate result dekhne ko milega, ye kisi bhi website pe traffic drive karne ka sabse fast tareeqa hai.

Search engine marketing Kaise Work Karta Hai?

Jaisa ke hame pata hai ke search engine complicated algorithm ka use karta hai, take ye ensure kiya ja sake ke har ek search ke liye location aur dusre available information ke sath sabse relevant results diya gaya hai.

Paid search advertising me, sponsored ads organic results ke comparison me zyada visibility gain karne ke liye search engine ke result page pe ke top aur side me dikhayi deta hai.

Example ke liye maan le ke aap ek customer hai aur online kisi product ya service ki talash me hai. Aap search engine pe jake apne search term (jise keyword ke naam se bhi jana jata hai) type karte hai.

Search Engine Marketing Kya hai

Aapke search results page me aap various company ads par aayenge jiske keywords aapke search kiye gaye keywords se match karte huye honge.

Ye ads page pe prominent locations par appear hote hai – Sath hi sath dusre search listings bhi hote hai jo aapke keyword se match karte hai. Paid listings aapke specific search ke liye highly relevant hai jis se uspe click hone ke chances zyada ho jate hai.

To aaeye ab dekhte hai marketer’s perspective se SEM kaise kaam karta hai.

SEM networks self-serve operation hai. Ek baar jub koi marketer ek network ko select karta hai to wo thore time ke andar hi me hi campaign start kar sakta hai.

Ek SEM network me Campaign setup karne time marketer ko ye bataya jata hai.

  • Keyword research kare aur website ya product se related keywords ka ek set select kare.
  • Ad display hone ke liye ek geographic location ko select kare.
  • Search results me display hone ke liye text-based ad banaye.
  • Apne ad ke har click pe paid karne ke liye tayyar hai.

Text-only ads produce karna aasan hai. Marketers headline enter karte hai, ad ki body ke liye text, ek call-to-action aur hyperlink ke liye ek URL.

Search engine marketing ko bahut sare log marketing dollars ko spend karne ke liye most efficient considered karte hai.

Search Ad Networks Example

Do tarah ke Primary search networks jise SEM professionals target wo Google Ads (formerly Google Adwords) aur the Bing Ads hai

Google AdWords actually me do network hai: Google Search Network aur Google Display Network. Pahla network me exclusively Google ki search-related websites shamil hai, jubki dusre me YouTube, Blogger aur Gmail jaisi properties shamil hai.

Bing Ads customers ko Yahoo ki website ke network aur Bing ke network dono par ad buy karne ke liye allow karta hai.

Jubki Google Ads bahut bada network hai (around 2x) Bing Ads ki pricing aksar kam hoti hai. Marketers Google pe kam se kam competitive keyword phrase ke liye behtar rank gain karne ke capable ho sakte hai. Aur kuch report ke according clickthrough rates zyada hai.

SEM Ke Benefit

Jaha SEO aapko search result me higher appear hone ke apni website ko optimize karne ke liye allow karta hai, wahi online advertising promotional content ko aapke choose kiye gaye target audience tak hejne me aapki help karta hai.

SEM dono benefits ko add karta hai, yaha pe aapke content ko higher search rankings dene ke sath sath audience ke smane bhi rakha jata hai jis se aapke ad pe click hone aur inke purchase me convert hone ke chances badh jate hai.

Ummid hai aapko ye article (Search Engine Marketing Kya hai) informative lagi hogi. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.