Landing page ek web page hai jo potential client ke kisi dusre web page pe chote embedded advertisement pe click karne ke baad aage ki information provide karta hai. Is pot me hum aapko batayenge ke landing page kya hai? Aur landing page kaise kaam karta hai.

landing page kya hai? Aur landing page kaise kaam karta hai.

Landing Page Kya Hai?

Digital marketing me landing pages ko kisi khas purpose ke liye desigh kiya jata hai jaise marketing ya advertising campaign.

Chahe aapko kisi event ke liye sign up karna ho ya newslatter ke liye subscribe karna ho, ya phir aapko donate karna ho. Ek landing page ka aim bus yahi hai.

Landing page ka use is liye kiya jata hai kyu ki ye distraction ko kam karta hai aur conversion ko badhata hai.

Ek accha landing page kisi khas traffic ko target karta hai. Ye khas kar aise logo ko target karta hai jo us product ya service ko kharidne me interested hote hai.

Ek  well-designed landing page aapke PPC or email marketing campaigns ke conversion ko badha sakta hai.

Landing pages ki help se aap apne visitors ko apne general website pe direct karne ke bajaye unhe khas kar designed kiye gaye landing page pe direct kar sakte hai, jaha pe aap aapne product ya service ko sell karna chahte hai.

Landing Page Work Kaise Karta Hai?

Imagine kare ke aapne ek email receive kiya jo ek favorite concert ke bare me hai aur aap ticket lene ke liye bahut excited hai. Aap link pe click kar ke venue ke homepage pe aa jate hai. Page pe land karne ke baad aap schedule dhundhne lagte hai. Lekin theek usi time aap ko kisi dusre acche concert ka banner dikh jata hai. Aur aap ticket book karne se pahle apne friend se discuss karne ka sochne lagte hai ke aap pahle apne friend se discuss kar le ke wo kis concert me jana zyada pasand karenge.

Internet is tarah ke marketing campaig ke distractions aur landing pages se bhara para hai. Upar diye example me agar aap ek purely focused concert page pe land karte jispe aapke necessary detail ke sath eye cathing call to action hota to aap us ticket ko probably kharid chuke hote.

Agar log aapke newsletter ya social media post ke campaign link pe click karte hai to ye show karta hai ke log aake product, service ya jo kuch aap promote kar rahe hai us me interested hai. Aur yahi wajah hai ke unke user journey me aage jana ke chances zyada hai, auriska matlab ye hua ke unke conversion ya buy karne ke chance bahut zyada hai.

Isliye aapke liye ye zaroori hai ke aap user ke action pe dhyan de. Aur jitna ho sake user ke is action ko easy banane ki koshish kare.

Landing Page Ko Optimize Kaise Kare?

Jub aap marketing purpose ke liye ek landing page ko create karte hai to aapko sab se pahle ye decide karna hoga ke aapke us page pe logo ko kya karna hai.

Agar aapko apne campaign ka clear goal pata hai to aapke liye ye janna mushkil nahi hai.

Upar diye gaye example me concert ka ticket sell kiya ja raha hai. Agar is campaign ka goal apko clearly pata hoga to aap sahi dhang se targated group ke liye apne page ko optimize kar lenge, aur un sare essential elements ko apne page pe add karenge jise us page pe hona chahye.

Essential Elements

Obviously, aapko apne visitor ke liye ek aisa landing page banana hai jo unke zaroorat ke according hone ke sath hi unhe convince bhi kar sake.

Isliye aapke liye ye bahut zaroori hai ke aap apne visitors ko jane. Lekin iske sath hi kuch element aise hai jise aap har ek acche landing page pe payenge. Niche kuch aise hi elements ke list diye gaye hai jinhe har landing page pe hona chahye:

  • Ek aisa headline jo message convey kar sake: Jo ye bataye ke user ko yaha pe kya karna chahye.
  • Ek call-to-action (CTA) ya ek short form jise log turant fill kar sake.
  • CTA pe click karne se pahle kuch essential details jise user janna chahenge (jaise event ka time aur place)
  • Social proof: Jaise happy user or participant ka quote
  • Purchase ya donation ke case me payment options

Remember: Ise short aur simple rakhne ki koshish kare! Page pe zyada focuss karne ke liye aap menu ko ignor kare, kyuki ye logo ko aapke page se door le ja sakte hai.

Test!

Apne page ko test karna na bhoole! Agar aap ek landing page banate hai to aapko aapke audience ke needs/wants ke bare me assumption karna hoga. Khas kar aise pages jo conversion pe based hota hai, use aapko thoroughly A/B test karna chahye.

Google Analytics Landing Pages

Marketing campaign ke landing page Google Analytics ke landing page se different hai. Google Analytics ke landing Pages sirf aapke site ke aise pages ki list hai jo external source se zyada traffic gain karti hai.

Aapka popular marketing landing page bhi is list me ho sakta hai lekin wo is list me ho ye zaroori nahi hai.

Landing pages and SEO

Agar aap bhi apne landing page ko rank karna chahte hai aur ye chahte hai ke ispe zyada se zyada traffic aaye. Agar aap bhi yahi chhate hai to aapko ye bata dun ke aise page jise specifically campaign ke liye designed kiya gaya ho aur jispe visitors mostly newsletters aur social media se aaye, wo Google searchers ke liye hamesha best fit nahi ho sakte hai.

Aapko ise pages ko rank karne se pahle khud se ye poochna chahye ke kya ye aise page hai jise log kuch search karte waqt dhundhte chahenge? Kya wo subscrib ya buy karne ke liye ready hai? Ya phir unka kuch different search intent hai?

Jaisa ke aapne is page ko convert ko convert karne ke liye banaya hai, to ye ise logo ke liye best fit nahi hoga jo event, contest, ya campaign ke alawa kuch aur search kar rahe ho.

Aap apne page ko exact event ke term ke liye optimiza kar sakte hai. Kisi dusre term ke liye aise oages ka rank hona difficult hota hai jo mostly conversion pe focused hote hai.

Agar aap yaha pe internal links add karna chhate hai to ye aapko exact term ke liye rank karne me help karega.

Iske sath hi agar aap yaha pe kuchlink ke sath content bhi add karna chahte hai to aap kar sakte hai lekin ye aapke conversion ko affect karega. Ye sab karne se pahle aap khud se ye zaroor pooche ke aapke page create karne ka kya goal hai. Ye aapke liye behtar hai ke aap apne page ko ek goal ke liye optimize kare.

Ummed hai aapko landing page ka ye article (landing page kya hai? Aur landing page kaise kaam karta hai.) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.

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