Agar aap apna email list create karne ke liye social media ka benefits nahi le rahe hain hai to aap ek bahut bade opportunity ko miss kar rahe hain. Isliye yaha hamlog discuss karenge ki email aur social media integration itna important kyun hai. Aur aapko btaenge ki WordPress me Social Media ke through Email Subscribers Increase kaise kare ?
Email Marketing vs. Social Media – Kon Best Hai ?
New business owners ke zariye mujhse puchhe jane wale sabse common questions me se ek ye hai ki, Email Marketing aur Social Media me behtar kon hai ?
Email marketing bahut hi cost effective hota hai. Kharch kiye gaye sare $1 ke liye, email marketing badle me $ 38 generates karta hai. Dusri taraf aadhe se kam marketers iss baat se agree karte hai ki social media unhe investment par kuch bhi return deta hai.
Facebook jaise social media platforms aapke apne followers tak aapki pahunch ko poora control karta hai. Aapke updates aapke sirf 2% facebook fans ko hi dikhai deta hai. Yaha tak ki aapke tweet users ko bhi aapke updates ya tweet bahut kam time ke liye dikhai deta hai, kyunki wo kisi dusre tweet ke wajah se niche chala jata hai. Social media aapke account ko kisi bhi reason ke wajah se block karne ka bhi poora right rakhta hai.
Bhale hi abhi social media marketing aapke ke liye achha work kar raha ho, Lekin iska koi guarantee nahi hota hai. Kyunki social media websites aata – jate rahta hai. Jab bhi koi social media websites ghayab hota hai to aapke zariye following create karne me ki gayi sari mehnat bhi khatam ho jati hai.
Email aapko, aapke subscribers ke liye direct access deta hai. Sabse important baat to ye hai ki aap apne email list ke owner khud hain, isliye koi bhi aapke users ko le nahi sakta nahi.
Ham ye nahi kah rahe hain ki, Aapko apne website ko promote karne ke liye social media ka use nahi karna chahiye. Mera kahna ye hai ki, aapka dhayan higher ROI (Return on Investment) aur long term marketing goals ke liye ek email list banane par zayada hona chahiye.
Bahut sare expert marketers kahte hain ki, sabse badi ghalti ki thi eamil list nahi bana kar jab unhone shuruat kiiya tha. Iss topic par aur zayada jaankari lene ke liye ki website ke liye email list banana itna important kyu hai, Aap hamare article Email List Kyu Important hai ko read kar sakte hain.
Aaye dekhte hain Email Subscribers Increase karne ke liye apne social media profiles ka benefits kaise utha sakte hain.
Email list create karne ke liye aapko kiya karna chahiye ?
Ab tak to aap jaan chuke hain ki, Email List Kyun Important hai aur ise ab ignore karna bahut badi ghalti ho sakti hai. Isliye ab hamlog janege ki, Email list create karne ke liye aapko kiya karna chahiye.
3 Things You Need to Build an Email List:
- A website or blog.
- An email marketing service.
- Lead generation software
Inn teeno ko set up karna bahut asaan hai, aur inme se kisi ko bhi programming ya design skills ki zarurat nahi hoti hai.
A website or blog – Agar aapke pass abhi tak koi website ya blog nahi hai to WordPress me blog kaise shuru kare ya WordPress website kaise banaye ke bare me complete guide ko read kar ke bahut asaani se website ya blog bana sakte hain.
An email marketing service – Aapko email marketing service ki bhi zarurat hogi. Ye aapko email addresses ko collect karne, Apni email lists ko manage karne, aur emails send karne me help karta hai. Sabse important baat ye hai ki, email marketing service ka use karne se aapko email spam laws ko follow karne me help milega, aur ye ensure hoga ki aapka “email” spam folder me khatam nahi hoga.
Waise to internet par bahut sare professional email marketing services available hain lekin apke liye asaan banane ke liye hamne easy to use,cost-effectiveness, features, aur performance ke based par kuch best email marketing service ke list ko niche recommend kiya hai.
Chhote business ke liye ham aapko Constant Contact use karne ke liye recommend karte hain kyunki ye duniya ki sabse badi email marketing service me se ek hai. Ye 30 din ki free trial provide karta hai. Ye aapko set karne aur result dekhne ke liye bahut time deta hai. 30 din hote hi, aapka email list apne liye khud hi ($20 / month) pay karti hai. Start your free trial.
Agar aap kuch zayada advance email marketing service dundh rahe hain, jisme powerful marketing automation shamil ho to ham aapko SendinBlue ya ConvertKit use karne ke liye recommend karenge. Ye dono hi business owner ke bich bahut popular hai aur ye free trials ke sath aate hain.
Lead generation software – Lastly, aapko OptinMonster jaise lead generation software ki bhi zarurat hogi. Ye website ke visitors aur social media followers ko email subscribers me convert karne ke liye sabse effective tarika hai.
Ek baar jab aap apni website, email newsletter, aur lead generation software ko set up kar lete hain to aap inn email aur social media integration techniques ke sath shuru kar sakte hain.
1. Facebook Page se Email Addresses Collect Kare :
Agar apke paas ek successful Facebook page hai to apke pass bahut sare fans ho sakte hain jo apke website par pahle kabhi nahi gaye hain. Unn fans ko subscribers me convert karne ke liye ek asaan tarika ye hai ki, Aap apne Facebook Page par ek email signup form ka prominent link add kare.
Facebook ne business pages ke liye call action buttons ki shuruat kar ke ye asaan bana diya hai. Ye button prominently aapke cover image ke upar display hota hai aur scroll kiye bina hi dikhai deta hai.
Apne facebook page par ek “sign up” button add karne ke liye, Aap apne facebook page par jaye aur “Add a button” button par click kare.
Iss button par click karte hi, ye bahut sare option ke sath ek popup display karega.
Ab aap “Contact you” option par click kare then “sign up” button select kare aur niche right side corner me “next” button par click kare.
Ab aap apne website ka link provide kare. Jaha users sign up button par click karne par le jaye jaenge.
Link aapke website ke ek page ka hona chahiye, jisme ek email signup form hota hai. Apne sare setting ko save karne ke liye “save” button par click kare.
Bass itna hi, ab apke Facebook page par aane wale Visitors ko prominent ek call to action button dikhai dega, jisse wo apke email list ko signup kar sakenge.
2. Facebook Retargeting / Remarketing Pixel ka Use Kare :
Kiya aapne notice kiya hai ki kisi website par jane ke baad, Aapko hamesha facebook par unke ads dikhne shuru ho jate hain?
Ise hi retargeting or remarketing kaha jata hai. Wo website Facebook ki retargeting technology ko use karti hai. Jinhe commonly as Facebook Pixel jana jata hai.
Retargeting pixel aapke website ke visitors ke liye kuch bhi visible add nahi karta hai. Ye bass aapke visitors ke liye ek browser cookie send karta hai, taki facebook unhe pahchan le.
Aapke website visitors aapke site ko chhorne aur facebook par jane ke baad, wo apke ads ko sirf unhe target karte hue dekhenge.
3. Pages ko Promote karne ke liye Facebook Ads use Kare :
Aksar log apna email addresses dene se hesitant hote hain, Lekin agar aap unhe badle me kuch value dete hain to bahut sare log apna email address share karne ke liye ready ho jate hain.
Email addresses ke badle me jo bhi special offers apko milte hain, unhe lead magnets kaha jata hai. Common lead magnets me e-books, cheat sheets, templates, reports, coupons etc shamil hote hain. Aapka offer ek specific audience ke liye jitna zayada targeted hota hai, utna hi zayada email addresses aapko milenge.
Aap apni website par ek landing page or blog post create kar sakte hain, jisme aapke lead magnet hote hain aur email addresses ko capture karne ke liye ek OptinMonster campaign ka use kiya jata hai.
Apne free special offer ke liye Facebook par ek ad banae jo aapke landing page se link ho. Facebook retargeting ke sath combined hone par ye technique aur bhi powerful ho jata hai. Kyunki aap unlogo ke liye advertising kar rahe hain, jinhone pahle se aapke offer par interest dikhaya hai.
4. YouTube Videos me Signup Pages ke Links Add Kare :
Agar aap YouTube channel chalate hain to aap apne video me calls to action aur URLs add kar ke apne viewers ke contact me rah sakte hain. Ye users ko link par click karne ke liye attract karta hai. Bhaut sare “online marketers” bonus content, learning material, coupons, and special discounts offer karte hain.
Aap apne video par link add karne ke liye “Video Manager“ par jaye, then jis video me link add karna hai uss video par Edit » Cards » Add card button par click kare. Then ab aap apne website me ek link add kar sakte hain.
Ek bar jab users aapke website par aajate hain to aap unhe targeted offers show karne ke liye OptinMonster campaign ka use kar sakte hain. OptinMonster ka referral detection feature aapke campaign ko target karna asan banata hai, taki sirf aapke YouTube fans hi dekhe.
5. Run Twitter Ad Campaign :
Twitter Ads dusra social platform hai jiska use aap apne lead generation effort ko boost karne ke liye kar sakte hain. In fact, Twitter aapko user ke Tweet stream me direct lead generation campaigns run karne ke liye allow karta hai. Iss tarah se users twitter ko chhore bina bhi aapke email list ko sign up kar sakta hai.
Aap apne website landing page par traffic run karne ke liye bhi Twitter Ads use kar sakte hain.
6. Targeted Optins ke Sath Old Posts ko Promote Kare :
Agar aap kuch time se blogging kar rahe hain to ab aapke paas pahle wale aise bahut sare content honge jise aapke new followers ne nahi dekha hai.
Social media platforms par old posts share karne se, aapko apne users ke sath aur zayada content share karne ke liye chance milta hai. Ye aapke social profiles user engagement ko boosts karta hai aur sath hi ye apke website par zayada traffic lata hai.
Aap apne old post ko social media websites par automatically share karne ke liye Revive Old Post plugin ka use kar sakte hain. Then aap targeted optins ka use kar sakte hain. Jo sirf unn visitors ko display karta hai jo unn old post par click karte hain. Aap content upgrades, special offers, free downloads etc ka bhi use kar sakte hain.
7. Lead Generation ke liye Pinterest Boards ka Use Kare :
Pinterest ek bahut achha aur powerful social media platform hai. Jiska use aap email subscribers Increase karne ke liye kar sakte hain. Facebook aur Twitter ke jaise hi aap Pinterest followers ko bhi content upgrades, coupons, aur discounts ke offer kar sakte hain.
Aap Pinterest followers ko ebooks, PDFs, audio ya video content jaise free downloads offer kar sakte hain. Aur unhe impress karne ke liye ek welcome gate display kar sakte hain. Taki wo apke site ko visit aur subscribe kare.
8. Influencers se apne Special Offers ke link Share Karwaye :
Apne special offers ko apne social profiles tak limited nahi rakhe. Apne friends, family, aur followers se apne special offers ko share karne ke liye bole. Aap influential users tak bhi pahuch sakte hain jinse aap connected hain, Aur unse Puchhe ki kiya wo apke special offers ko spread karne me aapki help kar sakte hai. Log help karna pasand karte hain, Lekin wo help tabhi kar paenge jab aap unse puchhenge.
Aapka offer aur zayada valuable ho jata hai jab ise influencers ke zariye recommend kiya jata hai. Ye users ko feel karwata hai ki wo apke information par bharosa kar sakte hain.
That’s all.
Ummid hai aapko ye article (Social Media ke through Email Subscribers Increase kaise kare) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( WordPress in Hindi ) course design kiya gya hai, Is Website pe apko WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.
Also Read :
- WordPress me IP Address Block Kaise Kare
- 14 Best WordPress SEO Plugins and Tools – Jise Aapko Use Karna Chahiye
- WordPress Sticky Posts Kab aur Kaise Create Kare ?