Bahut sare bloggers aur business owners starting me Email List ke importance ko feel nahi karte hain. Lekin baad me maximum log apna mind change kar lete hain, Jab unhe pata chalta hai ki ‘Email list’ business ya blog par traffic lane aur sales ko badhane ke best tarikon mese ek hai. To chaliye ab hamlog janenge Email List Kyu Important hai ?
Is Article me Padhen :
- Email list kiya hai ?
- Email List Kyun Important hai ?
- Social media vs email marketing
- Email marketing ke bare me marketing experts kiya kahte hain ?
- Email list create karne ke liye kis-kis chiz ki zarurat hoti hai ?
- Best email marketing service choose kare
- Zayada subscribers pane ke liye email list ko grow kare
- New list banane ke strategies aur resources
1. Email list kiya hai ?
Email list unn logo ke names aur email addresses ka special list hai, jisne kisi services ya promotional updates ke liye aapko ye information submit ki hai taki aap unhe furture me business Upadate ya promotional Upadate de sake.
Aap ek marketing software ke zariye email list bana kar apne blog updates, online store, ya other business services ke bare me bulk email notifications send kar sakte hain.
2. Email List Kyun Important hai ?
Direct Marketing Association ke according, Email marketing USA me businesses ke liye investment (ROI) par average 4300 percent return deta hai. Kyunki email subscriber aapke website se aapke email list me shamil ho jate hain aur link (double-optin) par click kar ke apni identity ko verify karte hai.
Email subscriber aapke offers/ service me bahut interest rakhte hain. Isliye zayada chances hai ki wo apke paying customers bhi ban sakte hai. Hamare business/blog ke liye email list bahut important hota hai. Kyunki business ya blog me email list ko social media campaigns ke compare me 10 guna zayada conversions milta hai.
Niche kuch reasons hain, Jo email ko ek powerful communication channel banata hai :
Email is Personal : Email aapko users ke inbox me jane ke liye allow karta hai. Isme aapki pahunch ko limit me rakhne wali koi ranking system nahi hai. Ye bahut hi direct aur personal hai.
Email is Purposeful : Jab koi user aapke product ya content ko pasand karta hai to aapse uske bare me update lena chahta hai. Aapse apke product ya content ke bare me update lene ke liye users ko aapke email list me sahmil hone ki zarurat hoti hai. Jiske liye users ko signup aur apne email address ko confirm karne ke liye ek form fill karna hota hai.
Email is Targeted : Jaise ki hamne pahle bataya users apke product ya content me interest show kar rahe hain, Isliye aap pahle se hi jante hai ki unhe kiya pasand hai. Aap aur achha results pane ke liye unhe aur zayada accha offers de sakte hain.
You Own Your Email List : Agar apke paas apna Facebook, Twitter, ya Google nahi hai to jab aapke platforms apni policies ko change karte hain to apke social media campaigns aur SEO ke efforts bekar ho jate hain. Wahi dusre taraf agar aapka email list hai to wo other businesses ke decisions se attract nahi hota hai.
Email is One-on-One : Log apne inbox ke privacy me email padhte hain. Message public timeline ya newsfeed me nahi rahta hai. Wo aapse confidence ke sath direct private question puch sakte hain. Ye trust aur connection banane me help karta hai.
More People Use Email Several Times a Day : Aapne suna hoga ki Facebook ke 1.4 billion aur Twitter ke 100 million active users hain. Lekin kiya aap jante hain, ki email ko kitne log har roz use karte hain.
Har ek internet user ke pass kam se kam ek email account to hota hai. Radicati ke zariye kiye gaye recent research me pta chala hai ki 3.8 billion active email accounts hain. Ye earth ki aadhi population hai. Yahi reason hai ki duniya me har smart business ki ek email list hai.
Bade brands ne ye sari chize bahut pahle hi jaan liya tha, Isliye unhone logo ko apne email list ke liye sign up karne ke liye social media campaigns par hazaro dollor kharch kiya hai.
Wo samjhte hai ki bahut zayada return ke sath email marketing sabse achha long-term investment hai kyunki logo ko lambe time tak kam price par apna message milta rahta hai.
3. Social Media vs Email Marketing :
Ab aap soch rahe honge ki, social media kiya hai? In fact, mjhse bhi bahut baar puchha gaya hai ki social media par Email Marketing kiya hai ?
Iss sawal ka jawab lene ka sabse achha tarika hai ki aap apna account create karne se pahle Twitter aur Facebook se information le :
Ye email address hai.
Iss companies ko pahle se pata hai ki, emails hi ek aisa tarika jiske zariye wo apne customers ke sath direct aur confidentially contact me rah sakta hai. Yaha tak ki agar aap apne phone number use karte hain, to wo apke email address ke liye puchte rahenge. Taki wo apke friends ko dhundne me apki help kar sake, password recovery options ke liye help kar sake aur sabse important baat ye hai ki aap targeted email messages send kar sakte hain.
Yaha ek Gmail user ke inbox me social tab ka view hai.
Ye sabhi email bade social media platform se hain, isliye wo apko apne platform par apne content ke sath engage kar sakte hain. Wo aapko apne App ya website par fir se bula sakte hain.
Sabhi social media ke platform ek email list create kar rahe hai kyunki wo ek smart business ke owner hai. Ye unke business ko bechte time unke valuation me help karta hai.
Jabki social media audience tak pahunchne ke liye best tarika hai, social media platforms ko timely nature ke idea me rakhna bahut zaruri hai. Bahut sare social media ate jate rahte hain.
Bahut time pahle hamare paas MySpace, FriendFeed, Google Buzz, Plurk aur bhi bahut sare the. unme se kuch to ab hai bhi nahi. Aaj hamare paas Facebook aur Twitter hai jo bahut bada social media platform hai, Lekin har koi inn platform ka maza nahi leta hai. Kuchh log Instagram, Pinterest, WhatsApp, Snapchat, LinkedIn etc ko use karna pasand karte hain.
Basically apke users diff diff platform par sabhi jagah hain. Lekin research se pata chalta hai ki 91% consumers daily basis par apne email ko check karte hain.
Ham ye nahi kah rahe ki social media zaruri nahi hai. Ye hai zaruri, lekin aapko apne customer tak pahunchne ke liye har tarika pata karna chahiye.
Aapko apna zayada time aur effort uss chiz me use karna chahiye jo apko achha result dene ka guarantees de.
4. Email marketing ke bare me marketing experts kiya kahte hain ?
Email marketing ke bare me marketing experts kiya kah rahe hain :
Maine ek marketer ki tarah jitne bhi channels ko test kiya hai, Email unme se maximum se achha perform karta hai. – Neil Patel – Crazy Egg and QuickSprout
Ek email address mil jana sabse pahla aur sabse achha step hai apne readers ke bare me janne ke liye, Ki hamare reader kon hai aur ummid bhi kar sakte hai ki wo future me apke paying customer ban sakte hain. – Joe Pulizzi – Founder Content Marketing Institute
Agar aap email list nahi bana rahe hai to aap ek badi ghalti kar rahe hain. – Derek Halpern – Founder Social Triggers
‘Email list’ business ya blog par traffic lane aur sales ko badhane ka sabse best tarika hai. Ham business ya blog par traffic gain karne ke liye email marketing ko prefer karte hain. -MD Tausif Khalid – Founder WPSeekho
Bahut sare expert marketers kahte hain unki sabse badi ghalti ki thi eamil list nahi bana kar jab unhone shuruat kiiya tha. Sare reasons janne ke baad ham ummid karte hain ki, aap samjh gaye honge ki business ya blog ke liye Email List Kyun Important hai.
5. Email list create karne ke liye kis-kis chiz ki zarurat hoti hai ?
Ab tak to aap jaan chuke hain ki, Email List Kyun Important hai aur ise ab ignore karna bahut badi ghalti ho sakti hai. Isliye ab hamlog janege ki, Email list create karne ke liye kis-kis chiz ki zarurat hoti hai.
3 Things You Need to Build an Email List:
- A website or blog.
- An email marketing service.
- High-converting opt-in forms.
Inn teeno ko set up karna bahut asaan hai, aur inme se kisi ko bhi programming ya design skills ki zarurat nahi hai. Iss article ke liye ham sirf list ke last two items par focus karenge. Agar aapke pass abhi tak koi website ya blog nahi hai to WordPress me blog kaise shuru kare ya WordPress website kaise banaye ke bare me complete guide ko read kar ke bahut asaani se website ya blog bana sakte hain.
6. Best email marketing service choose kare :
Yaha email marketing services bahut sare hai. Aksar beginner kam kharch karne ke liye free option choose karte hain, lekin unme se kuch free platform achha nahi hota hai.
Bahut sare aise platforms hai jo”Email marketing service” ke name par khud ko hi dhoka dete hain, Jabki real me wo email ke zariye free blog subscription offer karte hain. Ye aapke users ko new blog post publish karne aur har baar email update receive karne ke liye allow karta hai.
Yaha free blog notification service use karne ke kuch disadvantage hain :
- Aap private email newsletters nahi send kar sakte hain. Ek email send karne ke liye aapko ek new blog publish karna hoga, jiska matlab hai aap jo information share karna chahte hain wo pahle se hi publicly available hoga.
- Aap email message ko personalize nahi kar sakte hain, Ye bina kisi branding ya personalization ke aksar same format me diya jaega.
- Aap subscribers ko interests, demographics, ya content type ke according categorize nahi kar sakte hain.
- Yaha koi reporting nahi hai. Aap nahi jan sakte ki kitne logo ko email mila hai, kitne percent users ne ise open kiya hai aur unme se kitne ne iss par click kiya hai.
- Agar aap baad me ek paid service me jane ki koshish karenge, to aapke users ko unke subscription ko fir se confirm karna padega aur aap apne subscriber kho denge.
Ye hi reason hai ki ham hamesha shuruat se hi ek professional email marketing service ko use karne ke liye recommend karte hain. Unke paas thora paisa kharch zarur hota hai lekin wo apke business me ek investment hai jo apko investment se zayada return paid karte hain.
Yaha professional email marketing services use karne ke benefit hain :
- Aap apne subscriber ko private email send kar sakte hain.
- Aap apne subscriber ke activity ko dekh sakte hain aur subscriber ke zariye ki jane wale action ke according unhe group bana sakte hain.
- Aap apne subscriber ke sath sabse achha kaam karne ke liye kon si email subject line, content, aur offers dekhne ke liye A/B divide test chala sakte hain.
- Reporting tool ke sath aap dekh sakte hai ki, aapke paas kis country se sabse zayada subscriber hain. Aap apne time zone preference ko adjust kar sakte hain, aur sahi time par email send kar sakte hain.
- Aap apne sabhi subscriber ke email address ko dekh sakte hain.
Waise to internet par bahut sare professional email marketing services available hain lekin apke liye asaan banane ke liye hamne easy to use,cost-effectiveness, features, aur performance ke based par kuch best email marketing service ke list ko niche recommend kiya hai.
Chhote business ke liye ham aapko Constant Contact use karne ke liye recommend kate hain kyunki ye duniya ki sabse badi email marketing service me se ek hai.
Ye 30 den ki free trial provide kata hai. ye aapko set karne aur result dekhne ke liye bahut time deta hai. 30 din hote hi, aapka email list apne liye khud hi ($20 / month) pay karti hai. Start your free trial.
Agar aap kuch zayada advance email marketing service dundh rahe hain, jisme powerful marketing automation shamil ho to ham aapko SendinBlue ya ConvertKit use karne ke liye recommend karenge. Ye dono hi business owner ke bich bahut popular hai aur ye free trials ke sath aate hain.
Ek baar jab aap ek email service ke sath sign kar lete hain to next step aapke website par opt-in forms add karna hota hai, taki apke users subscribe kar saken.
7. Zayada subscribers pane ke liye email list ko grow kare :
Kiya aap jante hain ki apke website ko chhor dene wale 70% se zayada visitors apke website par wapas kabhi nahi aaenge? Ye sach hai, bass apne Google Analytics me new vs returning visitors ke percentage ko dekhe.
Ye hi reason hai ki aapko har ek website visitor ko email subscriber me badlne ki zarurat hoti hai, taki aap unhe wapas lane ke liye messages send kar sake. Zayada se zayada internet user ek website ko dekhne ke liye kuch seconds spends karta hai. Isse aapko use engage karne ke liye bahut kam time milta hai. Agar aapke website par email sign up form noticeable nahi hai to users aapke website ko subscribe kiye bina hi chhor denege.
Sabse badi ghalti ham dekhte hain ki, beginners strategically high-converting opt-in forms nahi rakhte hain. Kuch ‘WordPress theme’ built-in sidebar widgets ke sath aata hai Lekin wo bhi convert nahi hota hai.
Aapki Email marketing service aapko apne theme me embed karne ke liye codes bhi provide kar sakti hai, Lekin iske liye aapko jaana hoga ki code kaise banaya jata hai.
Ye hi reason hai ki ham apne users ko OptinMonster use karne ke liye recommend karte hain. ye bahut hi powerful conversion optimization software hai jo website visitors ko aapke subscriber aur customer me badlne me help karta hai.
Aap apne sidebar me boring sign up forms add karne ke bajae, Aap asaani se lightbox popups, floating header and footer bars, slide-in scroll boxes, fullscreen welcome mat, inline forms etc jaise high-converting opt-in forms create kar sakte hain.
Lekin OptinMonster apne behavior automation aur personalization features ko powerful banata hai. OptinMonster aapko users ke according different opt-in forms ko automatically show karne ke liye allow karta hai ki wo kis page par se aarhe hain, wo kis page par ja rahe hain aur wo apke website par kiya kar rahe hain.
For example, Exit-Intent® features aapke users ke mouse behavior ko track karta hai aur users jis time uss website ko chhorne wale hoten hain unhe opt-in form show karta hai. Ye aapke chhorne wale visitors ko customers me badlane me help karta hai.
Ye hi reason hai ki Michael Hyatt, Neil Patel, aur Social Media Examiner jaise influencers apni website par bahar nikalne ke irade ko use karte hain. Isse Social Media Examiner ko 7 months me 95,000 se zayada new subscribers add karne me help ki hai.
Ek chhote business ke owner Nicolas Gagne ne apne email list ko 500% tak badhane ke liye ek single exit-intent optin ke sath Constant Contact ko set up kiya. Isse unhe apne onlne store se apne revenue ko 3 guna karne me help mili. (See the full case study).
Ek chhote business ke owner Nicolas Gagne ne apne email list ko 500% tak badhane ke liye ek single exit-intent optin ke sath Constant Contact ko set up kiya. Isse unhe apne onlne store se apne revenue ko 3 guna karne me help mili. (See the full case study).
Yaha aur zayada case studies aur OptinMonster reviews hai jise aap read kar sakte hain. To Chale aaj se OptinMonster se shurat kare.
8. New list banane ke strategies aur resources :
Sahi tools hona zaruri hai lekin ye janna ki uska sahi tarike se use kaise kiya jata hai, isse sabse zayada farq padta hai. Aapki email marketing strategy me sabse important baat jo apko plan karni chahiye wo hai segmentation.
What is email list segmentation?
Email list segmentation apke subscribers ko grouping karne ki process hai. Jisse aap pane interest ke according apne email ko behtar bana sakte hain.
Ye aapko higher open rates aur click-through rates ko pane me help karta hai. Email marketing ke liye iss complete guide me wo sari information hai jo apko apn email list ko ek pro ki tarah segment karne ke liye chahiye.
Agar aap sure nahi hain ki opt-in form kaise banaya jaye to ye “63-point checklist” high-converting optin form banane ke liye dekhen.
Content Upgrades sabse zayada convert karne wale opt-in forms hain. Ye ek aesi technique hai jahan aap apne popular blog posts ke last me bonus offer karte hain. Ye normally regular opt-in se 5 guna zayada hote hain. Yaha kuch content upgrade ideas diye gaye hain, Jinhe aapko check karni chahiye.
Conclusion :
Isse koi farq nahi padta ki aap kis type ka business run kar rahe hain, aap kis trah ki website ya kaise industry me hain. Agar aapke paas ek website hai, aur aap apne visitors ko apna customers banana chahte hain to aapko unhe apne email list me lane ki zarurat hai.
Ummid hai aapko ye article (Email List Kyun Important hai) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( WordPress in Hindi ) course design kiya gya hai, Is Website pe apko WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.
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