Ek email blast ya broadcast aapki mailing list me large number me apne subscribers ko single email message send karne ka ek process hai. Ye businesses ke sales ko increase karne ke liye bahut effective hota hai aur bloggers apne new content par zayada traffic pane ke liye iska use karte hain. To chaliye hamlog jante hain Email Blast Kiya Hai aur Email Blast Kaise Kare ?
Email Blast Kiya Hai ?
Email blast ek single email message hai jise poore email list, email list ke ek bade part ya bahut sare email lists ke sath send kiya jata hai. Ye emails aapki mailing list me, sabse zayada ya sabhi contacts ko target karte hain jisse apke email blasts ko access milti hai.
Email blasts ko broadcast emails, mass emails, bulk emails, e-blasts, and email campaigns ke roop me jana jata hai. Maximum log email campaigns ka use email blast ke sath aggressive tone se bachne ke liye kar rahe hain. Email blasts ka use mainly promotional content aur newsletters bhejne ke liye kiya jata hai.
Agar aap apne sabhi subscribers ko special offers ke bare inform karna chahte hain to email blasts communication ka sabse reliable aur efficient roop hai.
Kiya Email Blasts Outdated Hai ?
Email blasts kisi bhi message ko large number me logo tak pahuchane ke liye great zariya hai. Lekin kuch log ise communication ka old method mante hain. Kyunki “email blasts” bulk emails hota hai jo unki choice, priorities, aur needs ka parwah kiye bina sabhi ko send kiya jata hai.
Bahut baar blast emails highly irrelevant aur recipients ke liye useless ho jata hai. Jiske wajah se email recipients ko ignore kar diya jata hai, mail ko spam ke roop me mark kar sakte hain, aur yaha tak ki email list ko unsubscribe bhi kar sakte hain.
Yaha top reasons diye gaye hai ki users “email blasts” ko pasand kyun nahi karte hain :
1. Unsegmented: Email blasts hamesha segmentation ke bina poore mailing list ka use kar sakta hai. Hamesha email subscribers bahut alag hote hain aur wo different products or services me interested ho sakte hain.
2. Untargeted: Email blasts sabhi ko unke personal interests, past interactions ya unke needs par consider kiye bina same message sned karta hai. Aisa unwanted emails receive karne ke baad users hamesha mailing list ko unsubscribe kar dete hain.
3. Not personalized: Ham sabhi ko ek message read karna bahut pasand hai jo hame personally addressed karta hai. Email blasts jo emails ko personalize nahi karta hai unhe hamesha spam ke roop me marked kiya jata hai.
4. Unexpected: Action-based emails ke oppose me broadcast emails unexpected hai, jiska reason recipients se resistance ki ek natural feeling ho sakti hai. 10 ya 15 saal pahle ke compare me “social media” pay-per-click advertisement etc jaise bahut sare new marketing methods available hain, Magar inme se koi bhi email ke roop me effective nahi hai.
Question ka answer “Email Blasts Outdated Hai?” NO.
Email abhi bhi duniya me communication ka sabse reliable roop hai. New technology ke sath ek email blast karne ka best trika jo aapko higher results deta hai. Ham niche diye gaye section me email blast ke sahi tarike janenge.
Email Blast “the Right Way” Step by Step Kaise Kare ?
Bade aur chhote companies se jure marketers abhi bhi apne product ko launches, discount offers, etc ko promote kare ke liye email blast ka use karte hain. Results brilliant rahta hai isliye kyunki wo email blasts ka use sahi tarike se karte hain. Agar aap ek professional marketer nahi hain to aap email blast ko successfully run karne ke liye niche diye gaye steps ko follow kar sakte hain.
Table of Contents
- Choose the best email blast service
- Create an email list
- Segment your email list
- Create a targeted email campaign
- Measure results and improve email deliverability
Step 1. Choose the best email blast service :
Sabse pahle aapko email marketing create karne ke liye ek strong email marketing service ki zarurat hai. Ek email marketing service se aap mailing list create kar sakte hain, apne list ko segment kar sakte hain aur bulk emails send kar sakte hain.
Market me bahut sare email marketing services hain lekin unme se Constant Contact, SendinBlue, Drip, and ConvertKit etc most popular companies hai. Hamne sabhi email marketing services ko try aur test kiya hai aur wo jo bhi offer dete hain wo great hote hain. Lekin ham Constant Contact use karne ke liye recommend karte hain kyunki ye best deal offer karta hai.
“Constant Contact” beginner-friendly email blast software hai. Ye bahut sare pre-made email templates ke sath ata hai jo apko jaldi start karne me help karta hai. Aap isse ke template choose kar sakte hain aur use drag and drop editor ka use kar ke asaani se customize kar sakte hain.
Isme emails collect karne ke liye simple options hain. Users ke actions ke based par trigger emails send karne ke liye automation features etc. Sath hi ye apko apne subscribers ko segment karne ke liye targeted email campaigns send karne ke liye help karta hai.
Shuru karne ke liye aap Constant Contact website par new account ke sign up kare.
Aap bahut asaani se aur kam waqt me Contact account account create kar sakte hain. Ye 60-day free trial account (No credit cards required) offer karta hai.
Contact account account create kar lene ke baad aap Constant Contact dashboard ko dekhenge jahan se aap apne email lists, subscribers ko manage kar sakte hain aur email blasts send kar sakte hain.
Alternately, aap SendinBlue use kar sakte hain jo ek free email marketing plan offer karta hai.
Step 2. Create Your Email List :
Ek email list simply email addresses ki ek list hai jise aap email send kar sakte hain. Ye apke contact book ke tarah hai jisme aapke subscribers aur prospect customers ke email addresses hote hain.
Constant Contact me ek email list create karne ke liye, Top me menu “Contacts” me jaye aur fir sidebar me Email Lists option par click kare.
Ab aapko default email list labeled dikhai dega jis par “General Interest” likha hua rahega. New email list create karne ke liye “Enter a new list” link par click kare.
Uske baad aap apne email list ko name provide kare aur “Add List” button par click kare. Ek baar aapka email list create ho jane ke baad next step aap apne list me contacts add kare.
Aap upar diye gaye screenshot me dekh sakte hain ki Constant Contact aaapko multiple ways me contact add karne ke liye allow karta hai. Aap type in a contact, upload from a file, ya Gmail, Outlook, and other apps se import kar sakte hain.
Step 3. Segment Your Email List :
Ek email list create kar lene ke baad use segment kare. Email segmentation ek successful email blast karne ka aabse important pahlu hai. Email segmentation highly targeted emails send karne ke liye aapke email subscribers ko smaller groups ya segments me divide kar raha hai.
Aap apne email subscribers ko gender, age, geographical location, interests, purchase history, contact activity, etc ke based par segment kar sakte hain. For example, ek book store physics aur maths student ke liye different segments create kar sakta hai aur different emails send kar sakta hai.
Email segmentation ek important task hai jise clear goal ke sath kiya jana chahiye. Aapko clear hona chahiye ki kis type ke subscribers ko segment me shamil hona chahiye.
Constant Contact segments create karne ke liye “Contacts” menu par click kare aur “Segments” link par click kare aur iske baad “Create Segment” button par click kare.
Next screen me aap apne needs ke liye sahi criteria choose kar ke segment create kar sakte hain.
Jaisa ki aap upar diye gaye screenshot me dekh sakte hain ki Constant Contact aapko send kiye gaye image, opened, clicked, ya not opend jaise contact activity ke based par segments create kar deta hai. Aap contact details ke zariye email subscribers ko bhi shamil kar sakte hain jisme job title, city, country, etc shamil ho.
Step 4. Create a Targeted Email Campaign :
Segments create karne ke baad next task targeted email campaign ya ek email blast create karna hai. Aapke zariye use kiye jane wale email marketing software ke based par aap ek email campaign create kar sakte hain.
Constant Contact me ek email campaign create karne ke liye “Campaigns” menu par jaye aur fir “Create” button par click kare.
Next aap Email option choose kare.
Uske baad yaha hundreds se zayada pre-made email templates use karne ke liye ready dikhai denge. Aap templates dhundne ke liye apne keyword me ek ek kar ke templates ko preview kar sakte hain ya bass type kar sakte hain.
For example, Ham “sale” ke liye keyword search karenge.
Jaisa ki aap upar diye gaye screenshot me dekh sakte hain sales ke liye available templates dekha denge. For example, hamlog “Limited Time Sale” choose karenge. Uske baad email campaign builder page khul jaega, aap sabse pahle campaign ke liye ek name provide kare.
Next ab aap apni email settings open karne ke liye apne template ke upar ke area par click kare.
Uske baad aap apni email subject line ko edit kare. Aap subscriber’s name add kar ke apni email subject line ko bhi personalize kar sakte hain. “Personalize” option par click kare.
Next aap apne subject line me insert karne ke liye koi first name ya koi dusra contact detail choose kar sakte hain. Aap unn Customer, User, or Friend jaise ke generic name ko bhi enter kar sakte hain, jnka name available nahi hai. Uske baad “Insert” button par click kare.
Aapko apne subject line me big brackets ke sath kuch text show honge. For example, niche screenshot me [[FIRSTNAME OR “User”]] dekhe.
Uske baad aap apne email preheader ko from Name (company or organization name), from address se edit kare aur “Save” button par click kare.
Next step aap apni email body ko customize kare. Aap email ko edit ya change karne ke liye simply kisi bhi element ko point aur click kar sakte hain.
Aap left sidebar me Build elements aur layouts ko drag and drop bhi kar sakte hai. Email design complete ho jane ke baad aap apne email ko check aur preview kar sakte hain. Agar ye aapko achha lagta hai to aap top right corner me “Continue” button par click kare.
Next screen me aapko email send (blasting) options dikhai denge. Aap email lists ya segments se recipients ko select kar sakte hain. For example, Ham uss segment ko choose karenge jo hamne thore der pahle hamne create kiya tha.
Right sidebar par aapko email campaign now or schedule for later ke option show honge.
Step 5. Measure Results and Improve Email Deliverability :
Email campaign send karne ka matlab ye hai ki aapka kaam poora ho gaya hai. Apne email blast ko post karne ke baad aapko aapne result ko measure karne aur ye dekhne ki zarurat hai ki recipients unke sath kaise interact karte hain. Constant Contact jaise top email marketing services me built-in email stats feature hoti hain.
Apne email campaign stats ko dekhne ke liye, top me “Reporting” menu par click kare.
Aap apne email campaigns ke performance ko individually unn par click kar bhi dekh sakte hain. Aapko email open rate, the total sent emails, bounces, aur successful deliveries show hoga. “Reports” click rate, did not open, unsubscribes, and marked spam stats ko bhi reveal karta hai.
Email blasting ka sabse bada challenge email deliverability hai. Bahut baar aapke sabhi par delivered nahi hote hain ya direct spam box me send kiye jate hai.
Email deliverability ko improve karne ke liye yaha kuch proven techniques di gayi hai:
- fake email addresses, deleted emails, etc ko remove karne ke liye time to time apne mail list ko update kare.
- Apne emails ke frequency ko maintain rakhe (no spikes).
- Misleading subject lines ko avoid kare.
- Apne emails ko vaubale and engaging content ke sath useful banaye.
Best Email Blast Examples
Marketing ke liye mainly 2 types ke email use kiye jate hain: Broadcast Emails (Email blasts) and Triggered Emails.
Triggered kiye gaye automated emails hain jo users ko unke action ke baad send kiya jata hai. For example, user ke zariye apne list ke liye subscriptions lene ke baad aap ek triggered welcome email send kar sakte hain.
Email blasts different hai kyunki aap manually campaigns create karenge aur ek hi baar me bade segment send karenge. Email blasting iss belief ke sath ki jati hai ki list or segment me single message sare subscriber ke liye useful hai.
Iska matlab hai ki aap apne pahle se purchased customers ki poori email list me ek welcome email broadcast nahi kar sakte hain. Isliye email blasts ka use sirf specific purposes ke liye kiya ja sakta hai. Yaha best email blast ke examples hain.
1. Flash Sale
Agar aap flash sale ki offer kar rahe hain to aap apne sabhi subscribers ko inform karne ke liye bulk mass emails send kar sakte hai.
Flash sale email blast ke example ke liye niche subject line ka pair hai :
- [FLASH SALE] Fashion Shoes 40%-60% off!
- [LAST CHANCE] 40%-60% off sale ends today!
2. Event Information like Webinars
Agar aap apne uses ke liye online training aur webinars conduct karte hain to aap mass emails send kar sakte hain. Yaha event ki information email blast ke liye email subject lines ka ek pair hain :
- LIVE Training: 10 steps to create a winning email campaign
- Join us LIVE, tomorrow at 5 PM for a FREE marketing class
3. New Products
Jab aap ek new product launch karte hai to ek email blast send kar sakte hain. Apne list ko pahle se kharide gaye customers aur new subscribers me segment karna sabse achha hai. Isliye aap unhe different campaigns bhej sakte hain.
4. Newsletters
Newsletters broadcast emails ka most common type hai. News, magazine websites, blogs, sath hi business or non-profit organization apne subscribers ko latest news ke bare me inform karne ke liye newsletters send karta hai.
Ummid hai aapko ye article (Email Blast Kiya Hai Aur Email Blast Kaise Kare) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( WordPress in Hindi ) course design kiya gya hai, Is Website pe apko WordPress Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.
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