SEO ke important metrics me se ek Dwell Time hai. Ye SEO ka isa metric hia jise articles aur social media pe bahut zyada mention kiya jata hai. SEO community me kuch aise log bhi hai jinhone ise ghalat dhang se samajh rakha hai. Is article me hum aapko batayenge ke Dwell Time kya hai? Kya search engine dwell time ka use karta hai? Kya ye ek ranking factor hai? Aur agar ye ek ranking factor hai to aap ise kaise improve kar sakte hai.

Ye post Dwell Time se related aapke sabhi confusion ko door kar dega.

Dwell Time Kya Hota Hai?

Wah time jisme Google searcher SERPs me aaye huye result me se kisi bhi link pe click karne ke baad us page pe visit kar ke phir se SERPs pe return aane me lagata hai Dwell Time kahlata hai. Bahut se SEO professionals Dwell Time ko ek important Google ranking factor samajhte hai.

Aapne ye bahut baar kiya hoga. Ye wo moment hota hai jub aap search result page ke kisi bhi link pe click karte hai aur us webpage jise aapne open kiya hai use evaluate karte hai. Yaha pe ya to ye page aapko aapka answer provide kar deta hai jise aapd hoondh rahe hai ya phir ye ek aisa page hota hai jisme aapka answer nahi hota aur aap tutrant back button ko hit karte hai.

Ek search engine ke liye is metric ka value isliye hai kyu ki – jub aap apne click kiye gyae page pe zyada time spend karte hai to us page ki user ke need ko satisfy karne ki probability badh jati hai. Search engine ko ye lagta hai ke aapke search query ke liye ye page satisfactory hai isi liye aapne us pe zyada time spend kiya.

Aur jitna kam kisi page pe user time spend karta hai utna zyada search engine ko lagta hai ke wo page aapke search query ko satisfy karne ke liye sahi nahi hai.

Chalye ise ek example ke sath samjhte hai:

Aapne Google “What is SEO” search kiya

Aapko aane wala pahla result laga ke ye sahi hai. Aapne uspe click kiya.

Lekin jub hum us site pe pahunchte hai aur wo ugly ho aur use use karna aapke liye hard ho. Aur bhi helpful na ho. To aise condition me aap 5 second ke baad aap result page pe jane ke liye back pe click karte hai.

To is condition me aapka Dwell Time 5 second hoga.

Aur aapka ye short time visit Google ko ye batata hai ke aap us result se khush nahi hai.

Maan lijye ke ab aap #2 result pe click karte hia.

Is time jub aap aap dusre result pe jate hai to iska content amazing hai aur site ko navigate karna bhi aasan hai.

Aapne is page pe content ko read karne ke liye 5 minutes aur 7 second ka time spend kiya hai… aur phir aap result pe wapas aate hai aur search ko continue rakhte hai.

Is condition me aapka Dwell Time 5 minutes aur 7 second hai, aur ye ek long Dwell Time hai.

Aur ye long Dwell Time Google ko batata hai ke ye page ke liye valuable hai.

Aur agar bahut se log us page pe zyada time spend karte hai to Google uski ranking ko high kar deta hai.

Yahan pe aapko ek baat janne ki zaroorat hai ke

Dwell Time aur Bounce Rate similar hai…lekin wo same chiz nahi hai.

Bounce tab hota hai jub koi aapke site pe visit karta hai aur aapke page pe bina kuch click kiye huye back ho jata hai.

Is baat se koi farq nahi parta ke user aapke page pe 2 ghanta spend karta hai ya 2 second. Agar user search result me return ho kar dusre result pe click karta hai to ye bounce hai.

Dwell Time Important Kyu Hai?

Hame pata hai ke search engines (jaise ke Bing) apne algorithm me Dwell Time ka use karta hai.

Lekin kya Google Dwell Time ka use karta hai?

Google ne kabhi bhi Dwell Time se related kuch bhi publicly confirm ya deny nahi kiya hai.

Lekin kuch clues aur signs hai ki Google Dwell Time ko ranking signal ke taur pe use karta hai.

google ke ek engineer ne ye quote kiya tha:

Iske sath hi agar hum Google ke Machine Learning algorithm (RankBrain) is baat ko bahut closely monitor karta hai ke koi aapke page pe kitna time spend karta hai.

Iske alawa kuch saal pahle Google ne apne is interesting new feature ko launch kiya tha jo aapko SERPs se kisi particular website ko hide karne ki permission deta hai.

Google ko kaise pata chalega ke aap kis site ko hidekarna chahte hai.

Agar aap jaldise kisi site se wapis ho jate hai to Google aapko us site ko block karne ke liye prompt deta hai.

Aap dekh sakte hai ke Google kitna zyada Dwell Time ke bare me conscious hia.

Best Practices

“The PPT Formula”

Agar aap chahte hai ke log aapke site pe zyada time spend kare to aapko apni site pe aise kaam karne hai jiski wajah se wo aapki site pe tike rahe. Aur yahi pe PPT formula ki zaroorat hai.

Ye Dwell Time ko increase karne ke liye design kiya gaya ek proven content introduction formula hai.

Yeh is tarah ka dikhta hai:

Image Source: Google

Aapke content ka pahla line aapke content ka ek brief Preview hona chhaye. Is preview se Google searchers ko pata chalta hai ke aapka content wahi hai jo wo search kar rahe hai.

Example ke liye aap hamare is article ko dekh sakte hai ke kaise hum ne apne first para me hi ye clear kar diya hai ke hamara post kis bare me hai.

Aapki pahliaur dusri line ye proof hai ke aapkacontent unka help kar sakta hai. Aur ye logoko ye dikhata hai ke aapka content legit hai.

Aur ye transition aapke user ko aapke first introduction wale para se unhe aapke content ke next section me le jata hai.

Embed Videos

Video embade karne se aapka Dwell Time kafi badh jayega.

Page me video add karne ke kuch different ways hai.

Pahla ke aap apne video ko text content ki jagah pe use kar sakte hai.

Isliye agar aapke poore video ko koi dekhta hai to ye aapke Dwell Time ko boost karega.

Iske sathhi aap apne related content ke sath video ko embade kar sakte hai.

jaise humne apne is post me kiya hai.

Longer Content

Ye ek simple baat hai ke agar aap long content likhte hai to log aapke page pe zyada time spend karenge.

Lekin iska matlab ye bilkul bhi nahi hai ke aapko apne content ko bekar ki chizon se bharna chahye.

Aapko aisa quality content publish karni chahye ke joki detail me ho.

Example ke liye aap hamare is guide Apni Website Ka SEO Audit Kaise Kare ko dekh sakte hai jo 3675 words ke hai.

Maximize PageSpeed

Ye baat hum sabhi jante hai ke online log kitne zyada impatient hote hai. Aur agar aapke site ko load hone me zyada time lagta hai to log aapke page ko parhne se pahle hi return hona pasand karte hai.

Isliye aapko is baat ka dhyan rakhna hoga ke aapke important web pages Page speed ke liye optimized ho.

Pagespeed ek confirmed direct ranking signal hai. Chahe aapke visitor aapke site pe thahre ho ya na thahre ye phir bhi aapke ranking ko impact karta hai.

Is liye aapke liye ye bahut important hai ke aap jitna ho sake apne page ke loading speed ko increase kare.

Content Ko Chunks Me Break Kare

Apne content ko readers ke parhne ke liye aasan banane ke liye aapko apne content ko chote chote tukre me reak karna chhaye.

Content ko break karne ke liye aap headings ka use kar sakte hai. Headings ke sath hi bullets bhi aapke content ko easily readable bananta hai.

Iske alawa aap apne post me bahut sare visuals ka bhi use kar sakte hai.

Mobile Optimized

Agar aapke site ko use karna mushkil hoga to bahut se log ispe visit karna nahi chahenge. Kuch aise log bhi hai jinhone apni site ko mobile optimize nahi kar raha hai.

Aap Google search console me ja kar dekh sakte haike aapka site mobile optimize hai ke nahi.

Aapko yahan pe un tamam problems ke details aur steps bhi mil jayenge jinhe aapko fix karna hai.

Aap in startegy ka use kar ke apne Dwell Time ko improve kar sakte hai.

Ummid hai aapko Dwell Time ka ye article (Dwell Time kya hai) informative lagai hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye (SEO in Hindi ) course design kiya gya hai, Is Website pe apko WordPress aur SEO Complete Course Hindi me mil jyega, Agr aap WordPress se related videos dekhna chahte hain to aap hmare WP Seekho YouTube Channel par bhi visit kar sakte hain.