Aaj ke zamane me puri dunia online pe depend ho chuki hai, Internet ne hamare life ko bhut hi asaan aur interesting bana diya hai, Aur ab humlog bhut sare kaam Internet ke zariye karte hai jaiseki Online shopping, Ticket booking, Bill payments, Online Transaction etc, Internet users ke iss interest ke wajah se business Digital Marketing ko apna rahi hai, aur India me Digital Marketing tezi padh rha hai, Yahi reson hai ki apka janna zaruri hai ki Digital Marketing Kya Hota Hai ?
Digital Marketing Kya Hota Hai ?
Ab Internet duniya ka sabse bada Marketing place ban chuki hai, chahe badi-badi company ho ya choti company ab har koi Marketing ke liye Internet ka hi use karti hai, jise Digital Marketing kahte hai. Simply, jab ham Internet ke zariye kisi bhi trah ke product ya service ka publicity ya promotion karte hai to iss process ko Digital Marketing kahte hai.
Ab time ke sath-sath marketing karne ka tarika bhi change karna zruriho gya hai, Jaese ke pahle log apne business, Product ke bare me ghar-ghar jaa kar ya TV, Newspaper, Magazines, Radio, Poster ke zariye btate the, iss tarike se waqt ki barbadi bhi bhut hoti thi, aur kam waqt me zyada logo tak phunch pana bhi impossible hota tha.
Ab waqt aagya hai ke ham apna Marketing ka tarika asaan aur interesting kare, Kyuki aap ko agr Marketing karna hai to aap ko Traditional Marketing Way chhor kar, aapko Digital Marketing apnana chahiye kyuki aaj ke daur me zyada se zyada log Internet pe online active rahte hai, Aur apko apke potential customer wahan pe mil jyenge.
To ye tha ek samll introduction Digital Marketing Kya Hota Hai iske bare me. Agr aap Digital Marketing me intersted ho, to aapko iske sare topics ko detail me padhna hoga, Janna hoga ki kis trah se Digital Marketing work karta hai, Ise smjhne ke liye niche diye huye sare topis ki information apko detail me janni hogi tab jakr aap Digital Marketing ko achhe se smjh paaoge.
Iska har topic Digital Marketing ka ek pahlu hai, jaise jaise aap topics pe jump krenge waise waise apka Interest badhta jayega aur aap thoda thoda Digital Marketing me advance hote jaaoge :
- Define Your Business & Target Audience
- Brand Identity
- Websites
- Email Marketing
- Copyrighting & Blogging
- YouTube Marketing
- Video Marketing
- Facebook Groups
- Facebook Pages
- Facebook Ads
- Facebook Re-targeting
- Facebook For Local Business
- Facebook Marketing
- Google Ad-words
- Google Analytics
- Twitter Marketing
- Instagram Marketing
- Pinterest Marketing
- LinkedIn Marketing
- Periscope Marketing
How Digital Marketing Works ?
Ab ham samjhenge Digital Marketing ke pure System ko, Uske liye sabse pahle ham baat karenge, AIDA marketing ke bare me, Yani ke Awareness, Interest, Desire aur Action. Fir dekhnge ki audience ka attention kaise grab karenge, Uske baad baat krenge audience ko grow krne ke bare me, fir sabse last me baat krnege Direct Sell Or SOFT ke bare me.
What is AIDA Marketing ?
AIDA model ka use marketing aur advertising ke us steps aur stages ko discribe krne ke liye kiya jata hai hai jab consumer first time product or brand se aware hote hain ya purchase ka decision lete hai.
AWARENESS : Ye ek trah ka publicity hai, Aap apne brand ko build karne ke liye advertisement karwate ho, Apni identity ko build karne liye famous hona chahte ho. Social Media tool ka use krte huye logo ko apne aur apne survices ke bare me batate ho(Aware), Jisse log apko jaan sake ke ap kon ho aur kiya karte ho. Ise hi ham aware krana bol sakte hain.
INTEREST: To ye business ki ek bhut badi strategy hai, jisse logo ki apke product ya services, brand me Interest paeda hota hai, Agar aap apni product, Services, brand me logo ka interest paeda nahi karenge to wo product ya service, Brand zyada build nahi ho paega. ise ham Interest bol sakte hai.
DESIRE : Matlab Aap logo ko dhayan me rakh kar ye provide karte ho jo vo actually me chahte hain. Matlab audience ke sath ek personal aur emotional connection create krna. To isse sirf aap ek brand hi nahi rhenge balke aap actual me loyal followers/customers gain krenge. Ise ham Desire bol sakte hai.
ACTION: Ye ek bilkul different chiz hai, Ye depend karta hai customer ke stage pe, Jaese apkae YouTube Channel ko subscribe krna ya apke Facebook page ko like krna, Ya fir Facebook group ko join krna, Ya fir apke Newsletter ko enroll krna. Ise bhi ham action bol sakte.
How to Capture and Hold Audience Attention ?
Ise hum do part me divide krte hain :
- Content Marketing.
- Paid Marketing.
1. Content Marketing : Content Marketing ek aisa technique hai jisse ham apne audience ko apni taraf attract kar saket hai. Jaise ki Product ya services se related creative content bana ke YouTube pe dalna. Podcast create krna. Blog articles likhna. Apne audience ko Content provide krna. Social Media great hai apke content ko share karne ke liye. Aap social media pe content ko host bhi kar skte hain.
2. Paid Marketing : Ekto wahi hai wahi Traditional ads. Jo hum dalte hain Google ads facebook ads jo direct logo tak short me hamare product aur services ke information ko pahuchta hai. Yahan pe aapke paas ek aur idea hai aap apne post ya video ko permote bhi kar skte hain, Yafir aap apna marketing video bana ke youtube pe daal skte hain aur use boost kar skte hain taki zyada log use dekh payen.
How to Grow Audience ?
Step : 1 : Online Apni Identity Create Kare?
Sabse pahle online Identity create krna hai. Matlab Website Create krnge. Apka jo website hoga vo home based hoga. Jahan pe aap apne story apne message ko control karnge. Jahan pe aap bhut sare free content de saknge bhut sare loyal fans grow kr saknge. Starting me aap quickly grow kar skate hain Agr aap in platform mese Kisi ek pe focus kar rhe hain to.
Is modern World me aapki online identity hona bhut zaruri hai, include Social Media Profile. Humlog baat kar rhe hain Facebook, Twitter, Instagram. Pinterest. Ye sare platform hain jahan pe apke potential customers hain aur vo apna time yahan pe spend krte hain, To hume unhe apne business ki taraf attract krna hai.
Step : 2 : Content Create Kaese Krenge?
Ab hamara next step hai ki hum vo content kaise create krnge, Sabse best way hai idea khojne ka apne Content ko create karne ke liye, Apne audience ke problem ko smjhna aur use solve krna. Apke audience ko kya prblm hai aur aap use kis trah se solve kar rhe hain. Ye kehlata hai Define a Target Audience.
Yahan pe ek rule hain Consistency, Consistency bhut important part hai apke content Marketing Strategy ka. Iska Matlab hai apko regularly post krte rhna hai. Iska koi rule nahi hai, Chahen to once in a week, twice in a week, every day, Once in a moth. Lekin apko consistently post krte rahna hai, taki apke audience apse expects kar sake jab bhi aap new content ke sath ayen. Lekin apko yahan pe Balance krna hoga Quality aur Quantity me.
Yahan pe aap High-Quality content nhi daal sakte agr apko quantity ke Amount me decrease krna pade to. Aap ek plan bana lijye ki kis trh se aap apne content ko post karenge. at least 1 year ke liye to bana hi lijye . Agr aap YouTube kar rhe hain to Weekly YouTube Series, Blog kr rhe hain to weekly Articles. Aur ise stop nhi kijiye. Kabhi kabhi zyada time lgta ha business ko grow hone me.
Step : 3 : Audience Ko Apni Taraf Capture Kaese Kare?
3rd step hai ki aap apne Audience ko apni duniya me kis tarah se capture krte hain. Morden business me iska matlb hai email list grow krna. Isliye apne blog se apne content se, Apne video se apne postcast se, Apne social media pages se. Aap traffic bhej skte hain apni website par, Apni landing page pe. Yahan se aap apne Audience ka information capture kar paynge, Ise Email Marketing kehte hain aur ye ek highest converting tarika hai sale krne ka.
What is Direct Sell Or SOFT ?
To Direct Sell jaise ki sales page, Sales video, Ek web jahan pe aap product ko sell kar rhe ho aur SOFT sell huaa ki aap kisi Blog Article me persons ke need ka solution de rhe ho. Aur agr vo aur zayada answer chahte hain to unhe pay krna hoga. Yafir aap apne target audience ko weekly emails krte hain, unke problems, question ka solution dete hai. aur sath hi us emails me aap unhe next level pe le jane ka option bhi dete hain.
Jab aap Digital Marketing ko puri tarh se samjh jaaoge, Iske har ek steps ko, har ek topics ki information ko detail me jaan jaaoge to aap capable ho jaoge :
- Digital Marketing Agency ko Grow krne me.
- Digital marketing job me high pay skill pane me.
- Kahin se bhi aap Freelance Marketer ka job krne me.
- Apne Business ko aage badhane me.
To Doston bas itnahi, Ummid hai aapko ye article ( Digital Marketing Kya Hota Hai ) informative laga hoga. Agar aapka koi swaaal hai to aap humse comment section me pooch sakte hain. Apke liye ye ( Digital Marketing in Hindi ) course design kiya gya hai, Is Website pe apko Digital Marketing Complete Course Hindi me mil jyega, Agr aap Digital Marketing se related videos dekhna chahte hain to aap hmare YouTube Channel par bhi visit kar sakte hain.
Also Read:
- Digital Marketing Introduction
- Digital Marketing System
- Define Your Business & Target Audience.
- Digital Marketing Branding Kya hai aur ye kiyun zaruri hai ?